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Ad Fraud 101: 8 Types of Ad Fraud That Plague All Marketers

By Alexa Matia, December 27, 2016

Ask most marketers about the state of digital advertising, and they’ll tell you it’s come a long way. From the rise of mobile to the seemingly inevitable virtual reality takeover, digital advertising is advancing. But, there’s one area where it’s still lacking: fraud detection and prevention.

Say Cheese: 5 Best Practices for a Flawless LinkedIn Photo

By Melissa Duko, December 22, 2016

Let’s face it: we’re a judgmental society. You’re not supposed to judge a book by its cover, but we all do it. The first time we lay eyes on someone, we immediately form an opinion. Sometimes it’s good, sometimes it’s bad.

5 Things You Need to Optimize to Boost Your Pinterest Page

By Melissa Duko, December 20, 2016

Think back to when you were a child. Do you remember the title of the first chapter book you read, or the first picture book? Probably the latter.

3 Simple Ways to Make Your Retargeting Campaign Stronger

By Alex Chaidaroglou, December 15, 2016

Marketers know the importance of leveraging retargeting. Retargeting is a great tool for nudging people off the proverbial fence and getting them to complete a purchase. But while most marketers use retargeting ads, not every brand is using them to their full potential or correctly.  

4 Ways to Get More Insurance Leads With Pay per Call

By Melissa Duko, December 13, 2016

It’s anticipated mobile search will drive 65 billion calls to businesses annually. With 70% of consumers calling directly from their mobile device, there’s no better time than now to add pay per call to your marketing strategy.

4 Easy Ways to Find Instagram Influencers

By Brandon Leibowitz, December 08, 2016

Instragram influencers wield a lot of power, which can equate to big exposure for your brand. Springbone owners Sam Eckstein and Jordan Feldman discovered firsthand the power of influencers when their restaurant experienced a significant uptick in customers after a foodie influencer shared a pic of a decadent ice cream dish.

Video Drove the Election: Here's Why You'll Need It in 2017

By Melissa Duko, December 01, 2016

The political dust may still be settling, but one thing is clear: video drove the 2016 election.