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Ad Fraud 101: 8 Types of Ad Fraud That Plague All Marketers

By Alexa Matia, December 27, 2016

Ask most marketers about the state of digital advertising, and they’ll tell you it’s come a long way. From the rise of mobile to the seemingly inevitable virtual reality takeover, digital advertising is advancing. But, there’s one area where it’s still lacking: fraud detection and prevention.

Say Cheese: 5 Best Practices for a Flawless LinkedIn Photo

By Melissa Duko, December 22, 2016

Let’s face it: we’re a judgmental society. You’re not supposed to judge a book by its cover, but we all do it. The first time we lay eyes on someone, we immediately form an opinion. Sometimes it’s good, sometimes it’s bad.

5 Things You Need to Optimize to Boost Your Pinterest Page

By Melissa Duko, December 20, 2016

Think back to when you were a child. Do you remember the title of the first chapter book you read, or the first picture book? Probably the latter.

3 Simple Ways to Make Your Retargeting Campaign Stronger

By Alex Chaidaroglou, December 15, 2016

Marketers know the importance of leveraging retargeting. Retargeting is a great tool for nudging people off the proverbial fence and getting them to complete a purchase. But while most marketers use retargeting ads, not every brand is using them to their full potential or correctly.  

4 Ways to Get More Insurance Leads With Pay per Call

By Melissa Duko, December 13, 2016

It’s anticipated mobile search will drive 65 billion calls to businesses annually. With 70% of consumers calling directly from their mobile device, there’s no better time than now to add pay per call to your marketing strategy.

4 Easy Ways to Find Instagram Influencers

By Brandon Leibowitz, December 08, 2016

Instragram influencers wield a lot of power, which can equate to big exposure for your brand. Springbone owners Sam Eckstein and Jordan Feldman discovered firsthand the power of influencers when their restaurant experienced a significant uptick in customers after a foodie influencer shared a pic of a decadent ice cream dish.

Sip on This: Why You Need PPC and Pay Per Call

By Ashlee Dixon, December 06, 2016

Some decisions are easy to make (ahem Chipotle vs leftovers). But when it comes to your digital marketing strategy, choosing the right tools for your campaign isn’t always so simple. When deciding between pay per click (PPC) and pay per call, you might find yourself at a crossroads.   

Video Drove the Election: Here's Why You'll Need It in 2017

By Melissa Duko, December 01, 2016

The political dust may still be settling, but one thing is clear: video drove the 2016 election.