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How to Pull off Your Very First Influencer Marketing Campaign

By Shane Barker, January 12, 2017
Creating content and ads that resonate with Generation Z isn’t easy. Unlike previous generations, celeb endorsements don’t fly with Gen Z. Only 7% of those ages 14-17 watch sponsored content featuring celebrities.

Gen Z is all about authenticity. They want real reviews from real people. Not celebs who slap their name on something they’ve never used, just to collect a paycheck.

7 Deadly Mistakes to Avoid in Your PPC Campaign

By Alexa Matia, January 10, 2017

2016 brought about quite a few changes to digital advertising, including the death of side ads on Google and the introduction of expanded text ads. PPC is going strong, and the competition is higher than ever.

7 Things You Need to Do for a Strong LinkedIn Profile

By Melissa Duko, January 05, 2017

With 467 million members, LinkedIn is the world’s largest professional networking platform. Yet, some individuals still think they don’t need a LinkedIn profile.

6 Trends That Will Drive Digital Marketing in 2017

By Melissa Duko, January 03, 2017

Happy New Year! The hustle and bustle of the holidays may be over, but we still have one more gift for you to unwrap.