Capturing your target audience’s attention isn’t easy. Today’s consumers aren’t married to just one device. Oftentimes marketers feel a lot like this litter of kittens trying to keep up (and get attention).
“Millennials” is a term that usually leaves a bad taste in the mouths of those saying it. It’s a term synonymous with lazy, narcissistic, and unmotivated teens and young adults. And there are plenty of memes to back up those beliefs.
Ticketmaster’s terrible reputation is nothing new. All you need to do is Google “Ticketmaster” and you’ll see one-star ratings and angry reviews galore.
The beginning of the year is a great time to revamp your professional LinkedIn profile. Updating your headshot and content to reflect your current position and skills ensures employers and clients are seeing the most recent and best version of you.
In 2016, mobile continued to possess that undeniable je ne sais quoi for marketers and consumers. It helped drive digital ad revenue to reach $32.7 billion in the first half of 2016 alone. And it kept the momentum going into the holiday shopping season, where mobile really shined.
Gen Z is all about authenticity. They want real reviews from real people. Not celebs who slap their name on something they’ve never used, just to collect a paycheck.
2016 brought about quite a few changes to digital advertising, including the death of side ads on Google and the introduction of expanded text ads. PPC is going strong, and the competition is higher than ever.
Happy New Year! The hustle and bustle of the holidays may be over, but we still have one more gift for you to unwrap.