Fake news. Sure, it seems harmless. It’s just juicy “clickbait” designed to get consumers to click. Miley Cyrus isn’t pregnant, but when you see an article titled: Miley’s Nightmare, Pregnant and Scared, you can’t help but want to know if it’s true.
According to Twitter, people trust an influencer’s opinion almost as much as they trust their own friend’s feedback. Clearly, what an influencer says matters, and it can significantly impact how consumers feel about your brand.
When a company decides to invest resources into digital advertising, it’s a smart move. But deciding to do digital advertising is just the first step. Digital advertising is a broad umbrella term. There are many subsets or types of advertising: pay per call, pay per click, and display.
Content marketers create and share content to attract and convert customers. You know who else produces content to attract (and inform) their audience? Journalists.
Digital advertising is a lot like fishing. You’re searching for that big fish. Your rod might be pay per click (PPC), pay per call, or display, and your ad is the bait. But once you’ve “hooked” your fish (ahem consumer), how do you reel them in? With landing pages.
Take a look around your living room during a family gathering. What do you see? Grandma and Grandpa watching an old movie? The grandkids glued to their iPads and snapchatting selfies? Your brothers and sisters playing cards at the table while posting family photos to Facebook? Everyone uses technology differently, but there are some generational similarities you can lean upon.
“I’m going to need those TPS reports...”
People dream of being celebrities. They want to walk like them, talk like them, and well, you get the picture. So, if a star goes on YouTube raving about a new matte lipstick they found or posts a selfie on Instagram wearing the latest trend in men’s jeans, people flock to go buy that product for just a taste of celebrity life.
Digital advertising is our favorite subject to talk about, particularly pay per call and pay per click. But sometimes we don’t give enough credit to another essential type: display advertising