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Why Brands Need to Be Extra Careful When Pairing With Celebrities

By Alexa Matia, July 27, 2017
It’s a tale as old as time: Brand meets celebrity, celebrity says something offensive, and the brand is left to pick up the pieces of a broken relationship.

As a brand, pairing up with a public figure that has any amount of influence can be a risk. It can lead to more brand awareness, but here’s where the common saying about good publicity is false. Any publicity isn’t always good publicity.

Bitcoin: The Fundamentals of How It Works

By Ashlee Dixon, July 25, 2017

Cryptocurrency sounds like something from a Sci-Fi movie. But despite the fact that it’s intangible money, it’s very real. And for users looking for an alternative to the traditional monetary system, it offers an enticing sense of freedom and security.

Why Dirty Call Tracking Numbers Aren't Worth It and How to Avoid Them

By Melissa Duko, July 20, 2017

If something is dirty you tend to avoid it, right? Unless it’s some delicious dirt pudding, no good can come of it. So, you’d think dirty call numbers would strike fear in the hearts of marketers.

4 Ways to Make Great Marketing Collateral

By Ashlee Dixon, July 18, 2017

You’re immersed in your everyday work when you overhear someone in sales say, “I keep receiving the same question from potential clients, ‘What is the inverted traffic pyramid?’”

Old School Marketing in a Digital Marketing World

By Ashlee Dixon, July 13, 2017

Not too long ago, I was walking outside of Walmart and per usual couldn’t remember where I parked. As I looked around for my car, I noticed every car had a piece of white paper on their windshield.

5 Money-Saving Graphic Design Tools for Small Business Marketers

By Alana Domingo, July 11, 2017

It’s a fact: people like pictures. Before we invented the written word, we humans were recording our stories as drawings on cave walls.  

The Dismantling of Net Neutrality Laws: What You Need to Know

By Melissa Duko, July 06, 2017

One, two, Trump is coming for you...