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The Importance of a Local SEO Strategy

By Alexis Short, August 31, 2017

When was the last time you opened up your Google app on your smartphone and searched for a business around your location? Chances are, you’ve done it multiple times in the past week. Whether you searched for the phone number of your local florist, looked up the address to the car wash down the street, or checked the business hours of a diner near you, you made a local search.

7 Financial Apps to Help With Your Small Business

By Ashlee Dixon, August 29, 2017

Starting a small business can be stressful. You need a plan for just about every possible scenario, including your finances. But what if there were products out there offering assistance in this department?

Does the Good Outweigh the Bad? What You Should Know About PPC

By Alexis Short, August 24, 2017

Maybe you’re familiar with pay per click advertising, or maybe you only know the phrase because you clicked on this article. Whether you’re an expert or a beginner, everyone should know the basics of pay per click along with the pros and cons.

User Engagement: What Is the Participation Pyramid?

By Alana Domingo, August 22, 2017

When we usually talk about user engagement in a digital marketing sense, we talk about how users respond to and interact with content. A lot of times, we focus too much on the quantifiable side of engagement, like pageviews and clicks.

What You Need to Know About Automated vs Managed Ad Placement

By Ashlee Dixon, August 17, 2017

Let’s face the facts: when it comes to digital advertising, automated ad placement is 10X more convenient than managed ad placement, if not more. It saves time, allowing you to focus more energy on other parts of your business.

15 Free Online Tools Every Entrepreneur Should Know About

By Waqas Dogar, August 15, 2017

Entrepreneurship is full of challenges and opportunities. Trying to balance it all can be overwhelming, especially when you’re on a budget.

Investing in Digital Marketing: How to Soar Like an Eagle

By Ashlee Dixon, August 10, 2017

Investing can induce anxiety, especially when it involves your business. Your business is your progeny. You’re putting in time and hard work to make your idea soar like an eagle. So, it’s no surprise you feel uneasy when deciding which type of digital marketing to invest in. You want to pick the right one, the one that will give you a return on your investment.

What in the World Is Sponsored Content?

By Alana Domingo, August 08, 2017

The online advertising landscape is changing. People are done dealing with annoying pop-up ads and pages riddled with banners and autoplay videos.

Supply Side and Demand Side: What You Need to Know

By Melissa Duko, August 03, 2017

Do you know the difference between a Supply Side Platform (SSP) and a Demand Side Platform (DSP)? Or would you have to phone a friend?

3 Things You Need to Know About Evergreen Content

By Melissa Duko, August 01, 2017

Creating great content takes time. There’s researching, drafting, editing, and revising. Hours of labor (and love) go into a single blog post. And then that post is shared one time and fades into the internet abyss.