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Has Cutting the Cord Reached Its Peak?

By Melissa Duko, September 19, 2017

The cord cutting trend doesn’t appear to be showing any signs of slowing down. Every day more consumers are ditching traditional cable and satellite providers, instead opting for a “cordless lifestyle.”

What Makes Entertainment Marketing So Special?

By Alana Domingo, September 14, 2017

Brands want to be where the people are, but the trouble is that people are disappearing. Wanting to get away from in-your-face advertising and commercial breaks, more people are ditching traditional cable and switching to paid, ad-free services like Netflix and Hulu. They’re using software to avoid pesky ads on YouTube and streamline their Facebook feeds.

AMP 101: What Digital Marketers Need to Know

By Melissa Duko, September 12, 2017

In 2015, Google recognized our need for speed and gifted us accelerated mobile pages (AMP). Or perhaps they were just looking to give Facebook’s Instant Articles some competition. Either way, publishers and advertisers are benefitting.

3 Ways to Keep Your Sponsored Content FTC Compliant

By Alana Domingo, September 07, 2017

Earlier this year, a bunch of Instagram stars got in trouble over using sketchy advertising practices in their posts. The Federal Trade Commission (FTC) sent “educational” letters to 90 social media influencers, reminding them that they need to clearly state when a post is sponsored or promoted by a brand.

Brand Reactions: The Right (and Wrong) Way to Respond to a Disaster

By Melissa Duko, September 05, 2017

When a disaster strikes, it can serve as an opportunity for brands to give back to their customers and the community. But how a brand gives back can have a positive or negative impact on the brand’s reputation.