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The Secret Sauce to Making Great Linkbait

By Melissa Duko, October 19, 2017

Ah, clickbait. Who can resist an enticing headline like “5 Reasons Why Miley and Liam Won’t Last?” Or “Kate Hudson Burns Anthony Scaramucci in Hilarious Instagram Post”?

The Communication Process: Getting Your Messages Heard

By Alana Domingo, October 17, 2017

You literally can’t go a day in your life without communicating. This give-and-take of information is the building block of modern society. Day-to-day chatting, texting, posting on Facebook, or sending out tweets all revolve around the communication process.

Rise of the Mega Menu: 10 Well-Designed Examples

By Adrienne Erin, October 12, 2017

Ah web design, you silly, fickle beast. 

A/B vs Multivariate Testing: How to Choose the Right One

By Melissa Duko, October 10, 2017

Testing... Testing... 1-2-3. It’s rare to get something perfect the first time (unless you’re Beyonce). That’s why there’s testing. Through trial and error, you’re able to make modifications to fix what’s wrong until you get it right.

From Y to Z: How to Pivot Your Marketing Strategy for Gen Z

By Melissa Duko, October 05, 2017

Step aside, Millennials. Like an over-the-hill Real Housewife, you’re being cast aside for a shiny new trophy wife. Marketers have their eyes on the next generation: Generation Z.

How to Make a Business Card People Won’t Throw Away

By Alana Domingo, October 03, 2017

Whether you’re heading to a trade show, conference, or a client meeting, having a business card to share can give you an edge over others. The trouble is, everyone else probably has one, too. So many cards means that 88% of them get thrown out within a week.