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Circle of Life: The Online Advertising Ecosystem [Infographic]

By Alana Domingo, November 30, 2017

Nature is a beautiful thing. All plants and animals, large and small, depend on each other to keep the world turning. However, if one piece of the puzzle goes missing, the whole ecosystem may crumble.

7 Tips to Get the Most out of Your Landing Page

By Alexis Short, November 21, 2017

Pay per click ads and their landing pages are a lot like runways. Let’s say a user (plane) searches online for coffee beans (destination). A PPC ad appears and the user clicks, initiating take-off. Where they arrive next is the landing page (runway).  

Rebranding: Those Who Got It Right (and Wrong)

By Ashlee Dixon, November 16, 2017

Branding is one of the most important steps for a business. How do you want to be perceived by your customers? Trustworthy and better than the competition most likely.

What Is Demographic Targeting and Why You Need It

By Alexis Short, November 14, 2017

When you’ve got a great product, it can be tempting to want to show the world your pay per click ads. But the reality is not everyone will like your product. (Sorry, truth hurts.) And when you’re a small business with a tight budget, you don’t want to waste valuable digital marketing dollars on consumers who won’t bite.  

Black Friday: How Brands Are Fighting the Retail Apocalypse

By Melissa Duko, November 09, 2017

The origin of Black Friday goes a little something like this: Retailers who were operating at a loss (in the red) rebounded (went into the black) thanks to holiday shoppers who snagged discounted goods the day after Thanksgiving.   

How to Market to the Empowered Consumer

By Alana Domingo, November 07, 2017

Consumers are done. They’re seeing through the buzzwords, pandering messages, and shiny packaging. They’re tired of being passive participants in the marketing game. They’ve had enough, and they’re not going to take it anymore.