Nature is a beautiful thing. All plants and animals, large and small, depend on each other to keep the world turning. However, if one piece of the puzzle goes missing, the whole ecosystem may crumble.
Pay per click ads and their landing pages are a lot like runways. Let’s say a user (plane) searches online for coffee beans (destination). A PPC ad appears and the user clicks, initiating take-off. Where they arrive next is the landing page (runway).
Branding is one of the most important steps for a business. How do you want to be perceived by your customers? Trustworthy and better than the competition most likely.
When you’ve got a great product, it can be tempting to want to show the world your pay per click ads. But the reality is not everyone will like your product. (Sorry, truth hurts.) And when you’re a small business with a tight budget, you don’t want to waste valuable digital marketing dollars on consumers who won’t bite.
The origin of Black Friday goes a little something like this: Retailers who were operating at a loss (in the red) rebounded (went into the black) thanks to holiday shoppers who snagged discounted goods the day after Thanksgiving.