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Our Top 4 Super Bowl Marketing Tips You Need to Know

By Katherine Nails, January 31, 2018

Last year 114 million people, or nearly one-third of Americans, watched the Super Bowl. These numbers make the game prime-time for advertisers and marketers. Because of this, commercial slots during the event are reportedly setting advertisers back $5 million, excluding production costs.

General Data Protection Regulation: What You Need to Know

By Melissa Duko, January 24, 2018

The General Data Protection Regulation (GDPR) is nothing new. It’s been in the works since 2016 when the European Union (EU) drafted legislation to regulate consumer privacy. But for U.S. companies, the deadline to get on board is fast approaching. They have until May 25, 2018 to update their current policies and ensure compliance.  

6 Online Certifications to Boost Your Digital Marketing Skills

By Alana Domingo, January 17, 2018

New year, new you. Or at least, an improved you. As 2018 kicks off, you might be thinking about boosting your job performance or beefing up your resume. But maybe you don’t have a ton of free time or money, or the thought of going back to school freaks you out. Well, the internet is here to help.

8 Trends That Will Drive Digital Marketing in 2018

By Melissa Duko, January 10, 2018

Welcome to a new year and a fresh first quarter. For digital marketers, there’s no better time to pivot your digital marketing strategy than now.

7 Things You Need to Do for a Strong LinkedIn Profile

By Melissa Duko, January 03, 2018

With 467 million members, LinkedIn is the world’s largest professional networking platform. Yet, some individuals still think they don’t need a LinkedIn profile.