“‘Illusion!’ he told himself. Clever optical devices, not reality... To his eyes the ground was mossy verdure; to his touch it was merely a thin hotel carpet.”
Almost every high school English teacher has the same sign on their wall. It says some version of “Let’s eat Grandma vs. Let’s eat, Grandma: Punctuation Saves Lives!” As cheesy as that sign is, its sentiment, that grammar and punctuation really do matter, rings true in the business world.
Trying to understand the ins-and-outs of pay per click advertising (PPC) can be overwhelming, and leave you feeling like you just left a three-hour seminar on astrophysics.