81% of brands use video as a content marketing tool. When used correctly, video content can help increase brand awareness, sales, and online traffic.
For businesses today, branding is everything. Branding defines your company’s purpose. It’s what positions you against the competition and fosters trust with your customers. But sometimes you need to freshen up your branding.
Influencer marketingcan be beneficial to your business. But like all marketing strategies, it requires doing some research and picking the best approach for your company. Knowing the latest influencer marketing tactics will give you a competitive advantage.