Digital video has exponentially increased in popularity over the years, and its growth shows no sign of slowing down anytime soon. In fact, 55% of all consumer internet traffic will come from digital video views by 2016, according to a report by Cisco. Because of this, marketers are scrambling to create branded content that can reach this large audience and spread their message.
It’s Monday morning, and you have a stack full of items you need from your most difficult client, but there’s one recurring problem; you haven’t heard from them in over a week. You've been careful to not be too pushy, leaving a few voicemails and sending a couple of emails notifying them of specific needs. You've stressed the importance of communication and collaboration, but from their actions, it seems it’s gone in one ear and out the other.