eZanga Blog

Adam Dawson

Adam Dawson is a Marketing Communications Manager at TBI Inc., and an Indiana University alum. Video games are his first love, and his idea of a perfect day involves immersing himself in virtual worlds for hour upon end. When he’s not pitching the media, writing, or gaming, you’ll most likely find him on a basketball court, in the gym, or exploring numerous record stores scattered across Chicago.

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SEO Optimization for Video in 5 Easy Steps

By Adam Dawson, June 12, 2015

Digital video has exponentially increased in popularity over the years, and its growth shows no sign of slowing down anytime soon. In fact, 55% of all consumer internet traffic will come from digital video views by 2016, according to a report by Cisco. Because of this, marketers are scrambling to create branded content that can reach this large audience and spread their message.

How to Deal With Incommunicado Clients

By Adam Dawson, June 01, 2015

It’s Monday morning, and you have a stack full of items you need from your most difficult client, but there’s one recurring problem; you haven’t heard from them in over a week. You've been careful to not be too pushy, leaving a few voicemails and sending a couple of emails notifying them of specific needs. You've stressed the importance of communication and collaboration, but from their actions, it seems it’s gone in one ear and out the other.