Ah web design, you silly, fickle beast.
Keeping your social feeds populated with fresh content isn’t easy. Finding and producing content to share is time consuming. And sometimes, you may even encounter the social marketer’s equivalent of “writer’s block.”
Imagine a client asks you to redesign their golf course website. Easy enough. However, they want you to deliver a site design that’s not only on trend but will be relevant a year from now, too.
Increasing social media engagement is a top priority for many marketers. But simply posting a wall of text and expecting it to automatically resonate with consumers isn’t the right way to increase your audience reach.
Anything below the fold tends to be treated as an afterthought. For many advertisers, the footer tends to be out of sight, out of mind. But don’t be so quick to dismiss this prime piece of online real estate. One of the biggest myths around is people don’t scroll, but studies show just the opposite.
Interactive scrolling is one of the most polarizing design styles out there. Some people swear by it and some people hate it.
Picture yourself as the owner of a small, local shop. You watch the foot traffic roll in and out throughout the day, and you begin to notice a pattern. The majority of sales come from a small percentage of the people who enter your store.
You've tried every LinkedIn trick in the book. You've uploaded a flattering profile picture, filled the boxes with your most notable achievements, and reached out to every company on your "Places to Work For" list. And yet, every time you check your inbox, you feel like Captain Jack Sparrow having a conversation with his first mate, Mr. Gibbs, on recruiting 100 souls for the Flying Dutchman: