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Adrienne Erin

Adrienne Erin is a freelance writer and designer based in Pennsylvania. To see more of her work, visit her blog Design Roast or follow @adrienneerin on Twitter.
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4 Kinds of Visual Content That Will Expand Your Reach

By Adrienne Erin, October 20, 2016

Increasing social media engagement is a top priority for many marketers. But simply posting a wall of text and expecting it to automatically resonate with consumers isn’t the right way to increase your audience reach.  

Footer Inspiration: 6 Effective Ways to Use This Unsung Space

By Adrienne Erin, September 08, 2016

Anything below the fold tends to be treated as an afterthought. For many advertisers, the footer tends to be out of sight, out of mind. But don’t be so quick to dismiss this prime piece of online real estate. One of the biggest myths around is people don’t scroll, but studies show just the opposite.

Parallax for a Purpose: Great Examples of Interactive Scrolling Websites

By Adrienne Erin, July 14, 2016

Interactive scrolling is one of the most polarizing design styles out there. Some people swear by it and some people hate it.

7 Design Tips for a Better Bounce Rate

By Adrienne Erin, July 08, 2015

Picture yourself as the owner of a small, local shop. You watch the foot traffic roll in and out throughout the day, and you begin to notice a pattern. The majority of sales come from a small percentage of the people who enter your store.

The Best Way to Increase Your LinkedIn Endorsements

By Adrienne Erin, June 05, 2015

You've tried every LinkedIn trick in the book. You've uploaded a flattering profile picture, filled the boxes with your most notable achievements, and reached out to every company on your "Places to Work For" list. And yet, every time you check your inbox, you feel like Captain Jack Sparrow having a conversation with his first mate, Mr. Gibbs, on recruiting 100 souls for the Flying Dutchman: