eZanga Blog

Alana Domingo

Alana Domingo is the Junior Content Writer for eZanga and its ad fraud management platform, Anura. Born in Philadelphia but raised in Delaware, she attended Temple University and earned a BA in Communication Studies, concentrating on contemporary media environments. When she's not working, you can usually find her playing The Sims, reading comic books, and taking care of her three pet frogs.
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Experiential Retail: How to Stay Strong in the Digital Age

By Alana Domingo, April 18, 2018

There are a lot of dangerous buzzwords plaguing the retail industry. “Retail apocalypse!” scream headlines every time a big brand declares bankruptcy. Stories of dead malls flood the news as more and more shopping complexes struggle to find tenants. This year alone, around 25 major retailers may file for bankruptcy, according to real estate firm Cushman & Wakefield.

What Marketers Need to Know About Virtual Reality

By Alana Domingo, March 28, 2018

“‘Illusion!’ he told himself. Clever optical devices, not reality... To his eyes the ground was mossy verdure; to his touch it was merely a thin hotel carpet.”

How to Get the Best Results With Your PPC Copy

By Alana Domingo, February 21, 2018

With so many rules, styles, and quirks, writing can be tricky. It’s easy to get your thoughts jumbled up or make grammatical mistakes. But when business is involved, your writing chops can either bring in customers or send them scrambling away.

4 Ways to Improve Your Website’s Bounce Rate

By Alana Domingo, February 07, 2018

If you’re in the digital marketing space, you know monitoring your metrics is extremely important (even if it’s not always fun). You rely on data to quantify your work and measure your success. One way of evaluating your website’s performance is by keeping track of your bounce rate.

6 Online Certifications to Boost Your Digital Marketing Skills

By Alana Domingo, January 17, 2018

New year, new you. Or at least, an improved you. As 2018 kicks off, you might be thinking about boosting your job performance or beefing up your resume. But maybe you don’t have a ton of free time or money, or the thought of going back to school freaks you out. Well, the internet is here to help.

6 Ways Bad Communication Skills Can Damage Your Career

By Alana Domingo, December 07, 2017

As 2018 rapidly approaches, some of you may be looking for a change in the new year. Perhaps you’re seeking a new position in your field or starting to look at internship applications. As you read through job listings posted all over the web, you start to notice a common desired trait: excellent communication skills.

Circle of Life: The Online Advertising Ecosystem [Infographic]

By Alana Domingo, November 30, 2017

Nature is a beautiful thing. All plants and animals, large and small, depend on each other to keep the world turning. However, if one piece of the puzzle goes missing, the whole ecosystem may crumble.

How to Market to the Empowered Consumer

By Alana Domingo, November 07, 2017

Consumers are done. They’re seeing through the buzzwords, pandering messages, and shiny packaging. They’re tired of being passive participants in the marketing game. They’ve had enough, and they’re not going to take it anymore.

The Communication Process: Getting Your Messages Heard

By Alana Domingo, October 17, 2017

You literally can’t go a day in your life without communicating. This give-and-take of information is the building block of modern society. Day-to-day chatting, texting, posting on Facebook, or sending out tweets all revolve around the communication process.

How to Make a Business Card People Won’t Throw Away

By Alana Domingo, October 03, 2017

Whether you’re heading to a trade show, conference, or a client meeting, having a business card to share can give you an edge over others. The trouble is, everyone else probably has one, too. So many cards means that 88% of them get thrown out within a week.

What You Need to Know About Augmented Reality

By Alana Domingo, September 26, 2017

Last year’s Pokémon Go phenomenon brought augmented reality (AR) to the masses. I remember spending the summer running around outside with my friends, trying to catch digital critters on my smartphone. Although the app’s novelty quickly wore off, it gave businesses a taste of AR’s massive marketing power.