eZanga Blog

Alana Domingo

Alana Domingo is the Junior Content Writer for eZanga and its ad fraud management platform, Anura. Born in Philadelphia but raised in Delaware, she attended Temple University and earned a BA in Communication Studies, concentrating on contemporary media environments. When she's not working, you can usually find her playing The Sims, reading comic books, and taking care of her three pet frogs.
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6 Online Certifications to Boost Your Digital Marketing Skills

By Alana Domingo, January 17, 2018

New year, new you. Or at least, an improved you. As 2018 kicks off, you might be thinking about boosting your job performance or beefing up your resume. But maybe you don’t have a ton of free time or money, or the thought of going back to school freaks you out. Well, the internet is here to help.

6 Ways Bad Communication Skills Can Damage Your Career

By Alana Domingo, December 07, 2017

As 2018 rapidly approaches, some of you may be looking for a change in the new year. Perhaps you’re seeking a new position in your field or starting to look at internship applications. As you read through job listings posted all over the web, you start to notice a common desired trait: excellent communication skills.

Circle of Life: The Online Advertising Ecosystem [Infographic]

By Alana Domingo, November 30, 2017

Nature is a beautiful thing. All plants and animals, large and small, depend on each other to keep the world turning. However, if one piece of the puzzle goes missing, the whole ecosystem may crumble.

How to Market to the Empowered Consumer

By Alana Domingo, November 07, 2017

Consumers are done. They’re seeing through the buzzwords, pandering messages, and shiny packaging. They’re tired of being passive participants in the marketing game. They’ve had enough, and they’re not going to take it anymore.

The Communication Process: Getting Your Messages Heard

By Alana Domingo, October 17, 2017

You literally can’t go a day in your life without communicating. This give-and-take of information is the building block of modern society. Day-to-day chatting, texting, posting on Facebook, or sending out tweets all revolve around the communication process.

How to Make a Business Card People Won’t Throw Away

By Alana Domingo, October 03, 2017

Whether you’re heading to a trade show, conference, or a client meeting, having a business card to share can give you an edge over others. The trouble is, everyone else probably has one, too. So many cards means that 88% of them get thrown out within a week.

What You Need to Know About Augmented Reality

By Alana Domingo, September 26, 2017

Last year’s Pokémon Go phenomenon brought augmented reality (AR) to the masses. I remember spending the summer running around outside with my friends, trying to catch digital critters on my smartphone. Although the app’s novelty quickly wore off, it gave businesses a taste of AR’s massive marketing power.

What Makes Entertainment Marketing So Special?

By Alana Domingo, September 14, 2017

Brands want to be where the people are, but the trouble is that people are disappearing. Wanting to get away from in-your-face advertising and commercial breaks, more people are ditching traditional cable and switching to paid, ad-free services like Netflix and Hulu. They’re using software to avoid pesky ads on YouTube and streamline their Facebook feeds.

3 Ways to Keep Your Sponsored Content FTC Compliant

By Alana Domingo, September 07, 2017

Earlier this year, a bunch of Instagram stars got in trouble over using sketchy advertising practices in their posts. The Federal Trade Commission (FTC) sent “educational” letters to 90 social media influencers, reminding them that they need to clearly state when a post is sponsored or promoted by a brand.

User Engagement: What Is the Participation Pyramid?

By Alana Domingo, August 22, 2017

When we usually talk about user engagement in a digital marketing sense, we talk about how users respond to and interact with content. A lot of times, we focus too much on the quantifiable side of engagement, like pageviews and clicks.

What in the World Is Sponsored Content?

By Alana Domingo, August 08, 2017

The online advertising landscape is changing. People are done dealing with annoying pop-up ads and pages riddled with banners and autoplay videos.