eZanga Blog

Alana Domingo

Alana Domingo is the Junior Content Writer for Anura. Born in Philadelphia but raised in Delaware, she attended Temple University and earned a BA in Communication Studies, concentrating on contemporary media environments. When she's not working, you can usually find her playing The Sims, reading comic books, and taking care of her three pet frogs.
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10 of the Best and Worst Rebranding Attempts

By Alana Domingo, September 12, 2018

For businesses today, branding is everything. Branding defines your company’s purpose. It’s what positions you against the competition and fosters trust with your customers. But sometimes you need to freshen up your branding.

5 Important KPIs for Your PPC Campaign

By Alana Domingo, August 22, 2018

There are many different KPIs (key performance indicators) to choose from when measuring how well your pay per click (PPC) campaign is doing. A lot of PPC managers use the same common KPIs to measure their success, including click-through rate, cost per click, total spend, and total clicks.

How to Write Stronger Email Content Using the AIDA Model

By Alana Domingo, July 18, 2018

According to a HubSpot survey, when asked what types of content they’d like to see from brands, 63% of consumers over age 45 said they want more emails, compared to only 31% of Millennials. Why does this matter? Well, people still see emails as valuable sources of information, but they don’t want to be bogged down by a constant deluge of irrelevant messages.

The Anatomy of the Perfect PPC Ad

By Alana Domingo, June 06, 2018

Pay per click (PPC) advertising takes a page out of Darwin’s “survival of the fittest” playbook. With so many advertisers fighting for premium advertising space, you need to make sure your PPC ads can hold their own among the rest.

The Best Ways to Optimize Your Pinterest Presence

By Alana Domingo, May 30, 2018

Pinterest has grown from a humble image-sharing site into a full-fledged visual search engine, boasting 175 million monthly users and more than 50 billion posts. But with so much content flooding the platform, your brand might get lost in the mix.

How to Make a Brand Style Guide

By Alana Domingo, May 09, 2018

In digital marketing (and marketing in general), brand identity is everything. How else are you supposed to stand out from all the other brands clamoring in your niche? But sometimes, staying true to your brand can be hard, especially when you’re constantly creating tons of content.

Experiential Retail: How to Stay Strong in the Digital Age

By Alana Domingo, April 18, 2018

There are a lot of dangerous buzzwords plaguing the retail industry. “Retail apocalypse!” scream headlines every time a big brand declares bankruptcy. Stories of dead malls flood the news as more and more shopping complexes struggle to find tenants. This year alone, around 25 major retailers may file for bankruptcy, according to real estate firm Cushman & Wakefield.

What Marketers Need to Know About Virtual Reality

By Alana Domingo, March 28, 2018

“‘Illusion!’ he told himself. Clever optical devices, not reality... To his eyes the ground was mossy verdure; to his touch it was merely a thin hotel carpet.”

How to Get the Best Results With Your PPC Copy

By Alana Domingo, February 21, 2018

With so many rules, styles, and quirks, writing can be tricky. It’s easy to get your thoughts jumbled up or make grammatical mistakes. But when business is involved, your writing chops can either bring in customers or send them scrambling away.

4 Ways to Improve Your Website’s Bounce Rate

By Alana Domingo, February 07, 2018

If you’re in the digital marketing space, you know monitoring your metrics is extremely important (even if it’s not always fun). You rely on data to quantify your work and measure your success. One way of evaluating your website’s performance is by keeping track of your bounce rate.

5 Online Certifications to Boost Your Digital Marketing Skills

By Alana Domingo, January 17, 2018

New year, new you. Or at least, an improved you. As 2018 kicks off, you might be thinking about boosting your job performance or beefing up your resume. But maybe you don’t have a ton of free time or money, or the thought of going back to school freaks you out. Well, the internet is here to help.