eZanga Blog

Alana Domingo

Alana Domingo is eZanga's Junior Content Writer. Born in Philadelphia but raised in Delaware, she attended Temple University and earned a BA in Communication Studies, concentrating on contemporary media environments. When she's not working, you can usually find her playing The Sims, reading comic books, and taking care of her three pet frogs.
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What Makes Entertainment Marketing So Special?

By Alana Domingo, September 14, 2017

Brands want to be where the people are, but the trouble is that people are disappearing. Wanting to get away from in-your-face advertising and commercial breaks, more people are ditching traditional cable and switching to paid, ad-free services like Netflix and Hulu. They’re using software to avoid pesky ads on YouTube and streamline their Facebook feeds.

3 Ways to Keep Your Sponsored Content FTC Compliant

By Alana Domingo, September 07, 2017

Earlier this year, a bunch of Instagram stars got in trouble over using sketchy advertising practices in their posts. The Federal Trade Commission (FTC) sent “educational” letters to 90 social media influencers, reminding them that they need to clearly state when a post is sponsored or promoted by a brand.

User Engagement: What Is the Participation Pyramid?

By Alana Domingo, August 22, 2017

When we usually talk about user engagement in a digital marketing sense, we talk about how users respond to and interact with content. A lot of times, we focus too much on the quantifiable side of engagement, like pageviews and clicks.

What in the World Is Sponsored Content?

By Alana Domingo, August 08, 2017

The online advertising landscape is changing. People are done dealing with annoying pop-up ads and pages riddled with banners and autoplay videos.

5 Money-Saving Graphic Design Tools for Small Business Marketers

By Alana Domingo, July 11, 2017

It’s a fact: people like pictures. Before we invented the written word, we humans were recording our stories as drawings on cave walls.  

3 Things to Try When You Have a Click Campaign That’s Not Working

By Alana Domingo, June 13, 2017

A lot of people think pay per click campaigns are a quick and easy way to get conversions on a limited budget. However, not all PPC campaigns work the way they should. Many times, money’s wasted as poor traffic and unqualified leads click your ads but fail to convert.

Internet Traffic 101: What Marketers Need to Know

By Alana Domingo, May 25, 2017

Every website wants attention, and yours is no exception. But how do you know who’s seeing your stuff? How do you know where they’re going or where they’ve been? Looking at your internet traffic will give you a clue on how well your marketing strategies are working.

4 KPIs for Measuring Display Campaign Success

By Alana Domingo, May 09, 2017

Unless you live under a rock or insist on using an ad blocker to declutter your Facebook feed, chances are you’ve come across display advertising while searching online.