eZanga Blog

Alexa Matia

Alexa Matia is eZanga's former Content Writer and Digital Specialist. She's a native of Central Pennsylvania and a graduate of Shippensburg University, where she majored in English. When she's not writing, Alexa is either watching Star Wars (again), reading, running, or cuddling her overly spoiled dachshund, Chewbacca.
Search
Connect

Get New Posts via Email

Become a Contributor

Click below to apply to write for eZanga.

Apply Now

Social Selling 101: How to Boost Your Leads With Twitter Lists

By Alexa Matia, February 09, 2017

If you have a well-built, optimized profile, Twitter can be a valuable tool for poaching leads and conversing with potential new clients. But with over 317 million daily active users, keeping track of everyone you interact with can be tricky.

16 of the Best (and Most Affordable) Online Tools for Small Businesses

By Alexa Matia, February 07, 2017

Wouldn’t it be nice if there was just one tool to run every aspect of your business? Then you’d never have to worry about balancing your expenses, scheduling out your employees, ordering more products, or keeping tabs on your customers. You’d be able to sit back and enjoy all the spoils of the business you’ve worked so hard to create.

How to Optimize Your Twitter Profile to Make More Sales

By Alexa Matia, February 02, 2017

Social media can be a great way to connect with prospects and eventually turn them into customers, especially Twitter.

Paging Gen Z: How to Market to the Youngest Generation

By Alexa Matia, January 26, 2017

“Millennials” is a term that usually leaves a bad taste in the mouths of those saying it. It’s a term synonymous with lazy, narcissistic, and unmotivated teens and young adults. And there are plenty of memes to back up those beliefs.

7 Deadly Mistakes to Avoid in Your PPC Campaign

By Alexa Matia, January 10, 2017

2016 brought about quite a few changes to digital advertising, including the death of side ads on Google and the introduction of expanded text ads. PPC is going strong, and the competition is higher than ever.

Ad Fraud 101: 8 Types of Ad Fraud That Plague All Marketers

By Alexa Matia, December 27, 2016

Ask most marketers about the state of digital advertising, and they’ll tell you it’s come a long way. From the rise of mobile to the seemingly inevitable virtual reality takeover, digital advertising is advancing. But, there’s one area where it’s still lacking: fraud detection and prevention.

8 Quick and Easy Social Media Ideas for Small Business Saturday

By Alexa Matia, November 03, 2016

Small Business Saturday is the one day of the year where customers are encouraged to support their local businesses by “shopping small.”

What You Need to Know About the Disadvantages of SMS Marketing

By Alexa Matia, October 25, 2016

There’s no denying that there are tons of advantages to SMS marketing. One Google search will show you that. But what about the disadvantages?

How to Make the Most of Your Marketing Budget This Holiday Season

By Alexa Matia, October 18, 2016

For smaller businesses, the craziness of the holiday shopping season means that, unlike Buddy the Elf, it might not be your favorite time of the year.  

Big vs. Small: How Small Businesses Can Win the Battle of the Brands

By Alexa Matia, September 22, 2016

For small business owners, going up against the larger corporations might seem like a futile endeavor. They’re bigger, richer, and more people have heard of them; it seems as though they have all the power.  

How to Optimize Your Images for Social Media Shareability

By Alexa Matia, September 13, 2016

People like images. They’re easier to understand, and our brains process the information we see in images more quickly. Plus, images make potential consumers more inclined to read your content in the first place.