The holidays are a magical time of year. Despite the holiday season starting earlier and earlier each year, there are some things that never get old: the food, the family, A Christmas Story, the killer sales. My wallet and waistline have a love/hate relationship with this time of year.
As a brand, pairing up with a public figure that has any amount of influence can be a risk. It can lead to more brand awareness, but here’s where the common saying about good publicity is false. Any publicity isn’t always good publicity.
Social media is great for building both your personal and professional network, but Twitter is one of the best social media sites for starting a conversation. It’s less about sharing super long articles or albums of photos, and more about who can say the most in only 140 short characters.
People dream of being celebrities. They want to walk like them, talk like them, and well, you get the picture. So, if a star goes on YouTube raving about a new matte lipstick they found or posts a selfie on Instagram wearing the latest trend in men’s jeans, people flock to go buy that product for just a taste of celebrity life.
Wouldn’t it be nice if there was just one tool to run every aspect of your business? Then you’d never have to worry about balancing your expenses, scheduling out your employees, ordering more products, or keeping tabs on your customers. You’d be able to sit back and enjoy all the spoils of the business you’ve worked so hard to create.
Social media can be a great way to connect with prospects and eventually turn them into customers, especially Twitter.
“Millennials” is a term that usually leaves a bad taste in the mouths of those saying it. It’s a term synonymous with lazy, narcissistic, and unmotivated teens and young adults. And there are plenty of memes to back up those beliefs.
2016 brought about quite a few changes to digital advertising, including the death of side ads on Google and the introduction of expanded text ads. PPC is going strong, and the competition is higher than ever.
Ask most marketers about the state of digital advertising, and they’ll tell you it’s come a long way. From the rise of mobile to the seemingly inevitable virtual reality takeover, digital advertising is advancing. But, there’s one area where it’s still lacking: fraud detection and prevention.
Small Business Saturday is the one day of the year where customers are encouraged to support their local businesses by “shopping small.”