eZanga Blog

Alexa Matia

Alexa Matia is a Content Writer and Digital Specialist for eZanga. She's a native of Central Pennsylvania and a graduate of Shippensburg University, where she majored in English. In her spare time, Alexa can be found nerding out to Star Wars, reading, running, or cuddling her dachshund named Chewbacca.

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7 Deadly Mistakes to Avoid in Your PPC Campaign

By Alexa Matia, January 10, 2017

2016 brought about quite a few changes to digital advertising, including the death of side ads on Google and the introduction of expanded text ads. PPC is going strong, and the competition is higher than ever.

Ad Fraud 101: 8 Types of Ad Fraud That Plague All Marketers

By Alexa Matia, December 27, 2016

Ask most marketers about the state of digital advertising, and they’ll tell you it’s come a long way. From the rise of mobile to the seemingly inevitable virtual reality takeover, digital advertising is advancing. But, there’s one area where it’s still lacking: fraud detection and prevention.

8 Quick and Easy Social Media Ideas for Small Business Saturday

By Alexa Matia, November 03, 2016

Small Business Saturday is the one day of the year where customers are encouraged to support their local businesses by “shopping small.”

What You Need to Know About the Disadvantages of SMS Marketing

By Alexa Matia, October 25, 2016

There’s no denying that there are tons of advantages to SMS marketing. One Google search will show you that. But what about the disadvantages?

How to Make the Most of Your Marketing Budget This Holiday Season

By Alexa Matia, October 18, 2016

For smaller businesses, the craziness of the holiday shopping season means that, unlike Buddy the Elf, it might not be your favorite time of the year.  

Big vs. Small: How Small Businesses Can Win the Battle of the Brands

By Alexa Matia, September 22, 2016

For small business owners, going up against the larger corporations might seem like a futile endeavor. They’re bigger, richer, and more people have heard of them; it seems as though they have all the power.  

How to Optimize Your Images for Social Media Shareability

By Alexa Matia, September 13, 2016

People like images. They’re easier to understand, and our brains process the information we see in images more quickly. Plus, images make potential consumers more inclined to read your content in the first place.

6 Content Marketing Mistakes You Really Don't Want to Make

By Alexa Matia, September 01, 2016

A lot of brands and companies overlook the value of adding content marketing to their strategy, but content marketing can be extremely profitable if done correctly.

SEO 101: What You Need to Know to Optimize Your Website [Infographic]

By Alexa Matia, August 23, 2016

The second page of the search results is pretty much a death sentence for your web page. Almost no one goes to it.

Click to Call vs. Warm Transfers: Which Will Boost Your Bottom Line?

By Alexa Matia, August 16, 2016

There are so many reasons why a business should invest in a pay per call advertising campaign, but one of the biggest reasons is this: consumers want to to connect over the phone. Plus, you see immediate returns with pay per call that you don’t necessarily see with PPC.

The Comprehensive Guide on How to Market Your Small Business

By Alexa Matia, July 28, 2016

For a small business owner, marketing might be the last thing on your mind. You have a business to run, after all. Depending on your business, you might have to: