eZanga Blog

Alexis Short

Alexis Short is the Junior Content Writer for Anura. She is a graduate of the University of Delaware where she earned a Bachelor of Arts in Political Science, and a minor in Legal Studies.
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8 Essential Elements Your Ecommerce Website Needs

By Alexis Short, December 12, 2018

Focusing only on your business’ brick-and-mortar presence no longer cuts it. Every business needs a digital presence, too. To effectively grow your brand online (and offline), a website is a necessity.  

Instagram: How to Get Noticed in the Digital World

By Alexis Short, October 24, 2018

There are an estimated 2.62 billion social media users worldwide. With an audience that large, it isn’t easy to get your brand’s name out there. And complex algorithms, like Instagram’s, can make things even harder.

6 Ways to Score Freelance Content Marketing Work

By Alexis Short, August 29, 2018

For content marketers, freelancing can be a great way to make additional income on the side. You can freelance for just about any industry, so long as you avoid any non-compete issues.

From Blog to Ecommerce: Which Platform Is Right for You

By Alexis Short, August 08, 2018

So, you want to take the leap from blogger to ecommerce entrepreneur. Great! Monetizing your passion is a smart move. And it’s never been easier to set up your own ecommerce store thanks to the abundance of do-it-yourself platforms, with some costing as little as $10/month.

How to Turn Your Hobby Into a Business

By Alexis Short, July 25, 2018

You’ve probably heard the saying, “If you do what you love, you’ll never work a day in your life.” Having a career you’re passionate about isn’t going to magically turn every day into a tropical vacation, but pursuing a job you love will positively impact your life. The more you love your job, the harder you’ll work at it. Happy people tend to earn higher salaries, and we can only assume these people are happy, in part, because they genuinely enjoy their jobs.

5 Tips on Becoming a Social Media Influencer

By Alexis Short, July 11, 2018

Influencer marketing is huge. With brands trying to target a digital and social media savvy generation, it's becoming more common for brands to advertise with influencers. Rather than placing ads on pages where they might not be acknowledged, advertisers are taking to social media to promote their products.

6 Landing Page Mistakes to Avoid

By Alexis Short, June 27, 2018

When it comes to designing a landing page, even well-known companies have been known to miss the mark from time to time. Unfortunately major landing page mistakes like boring titles, too much clutter, or adding multiple calls-to-action can deter potential customers from converting.  

Why You Should Never Pay for Social Followers

By Alexis Short, February 28, 2018

It seems appealing to gain hundreds to thousands of followers for just a small price and a short waiting period. We all want more followers, right? But buying followers is not the smartest (or most beneficial) way to build your brand. Websites that sell these so-called “followers” are sketchy and aren't worth the trouble.

How to Enhance Your Brand Using Social Media

By Alexis Short, December 12, 2017

Social media is on the rise, with usage consistently increasing since 2008. Now 81% of Americans have at least one social media account. Worldwide, social media is estimated to have expanded well into 2.46 billion users and is expected to grow even more (up to 2.77 billion) in the coming years.

7 Tips to Get the Most out of Your Landing Page

By Alexis Short, November 21, 2017

Pay per click ads and their landing pages are a lot like runways. Let’s say a user (plane) searches online for coffee beans (destination). A PPC ad appears and the user clicks, initiating take-off. Where they arrive next is the landing page (runway).  

What Is Demographic Targeting and Why You Need It

By Alexis Short, November 14, 2017

When you’ve got a great product, it can be tempting to want to show the world your pay per click ads. But the reality is not everyone will like your product. (Sorry, truth hurts.) And when you’re a small business with a tight budget, you don’t want to waste valuable digital marketing dollars on consumers who won’t bite.