eZanga Blog

Alexis Short

Alexis Short is our former Content Marketing intern. She is a student at the University of Delaware, where she's pursuing a Bachelor of Arts in Political Science, and a minor in Legal Studies.
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What Is Demographic Targeting and Why You Need It

By Alexis Short, November 14, 2017

When you’ve got a great product, it can be tempting to want to show the world your pay per click ads. But the reality is not everyone will like your product. (Sorry, truth hurts.) And when you’re a small business with a tight budget, you don’t want to waste valuable digital marketing dollars on consumers who won’t bite.  

Coding 101: What Bloggers Need to Know

By Alexis Short, October 26, 2017

HTML is a simple form of coding that is especially useful for bloggers. Whether you’re a top blogger, or are just considering joining the world of blogging, it helps to know the basics of HTML coding. Many non-bloggers don’t realize that code is an important aspect and key to having a successful blog.

The Importance of a Local SEO Strategy

By Alexis Short, August 31, 2017

When was the last time you opened up your Google app on your smartphone and searched for a business around your location? Chances are, you’ve done it multiple times in the past week. Whether you searched for the phone number of your local florist, looked up the address to the car wash down the street, or checked the business hours of a diner near you, you made a local search.

Does the Good Outweigh the Bad? What You Should Know About PPC

By Alexis Short, August 24, 2017

Maybe you’re familiar with pay per click advertising, or maybe you only know the phrase because you clicked on this article. Whether you’re an expert or a beginner, everyone should know the basics of pay per click along with the pros and cons.