Social media is on the rise, with usage consistently increasing since 2008. Now 81% of Americans have at least one social media account. Worldwide, social media is estimated to have expanded well into 2.46 billion users and is expected to grow even more (up to 2.77 billion) in the coming years.
Pay per click ads and their landing pages are a lot like runways. Let’s say a user (plane) searches online for coffee beans (destination). A PPC ad appears and the user clicks, initiating take-off. Where they arrive next is the landing page (runway).
When you’ve got a great product, it can be tempting to want to show the world your pay per click ads. But the reality is not everyone will like your product. (Sorry, truth hurts.) And when you’re a small business with a tight budget, you don’t want to waste valuable digital marketing dollars on consumers who won’t bite.
HTML is a simple form of coding that is especially useful for bloggers. Whether you’re a top blogger, or are just considering joining the world of blogging, it helps to know the basics of HTML coding. Many non-bloggers don’t realize that code is an important aspect and key to having a successful blog.
When was the last time you opened up your Google app on your smartphone and searched for a business around your location? Chances are, you’ve done it multiple times in the past week. Whether you searched for the phone number of your local florist, looked up the address to the car wash down the street, or checked the business hours of a diner near you, you made a local search.
Maybe you’re familiar with pay per click advertising, or maybe you only know the phrase because you clicked on this article. Whether you’re an expert or a beginner, everyone should know the basics of pay per click along with the pros and cons.