eZanga Blog

Amber Tiffany

Amber brings her passion for writing and technology along with her two first names to the marketing team at Invoca. As Invoca’s Senior Content Marketing Manager, Amber has extensive experience in content strategy and prides herself in staying up to date and in the know on all things marketing -- from SEM to lead generation to conversion rate optimization.
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The Lazy Person’s Guide to Pay Per Call

By Amber Tiffany, October 14, 2015

Look, we’re not saying you’re lazy; we just know how valuable your time is. With that said, expanding your digital marketing efforts to include phone calls doesn’t have to be a complicated process that consumes all of your time and energy. Pay per call platforms (like Invoca) make it easy to bring phone calls to any affiliate or CPA marketing program.

See How Pay per Call Bridges the Offline Gap in a Digital World

By Amber Tiffany, July 01, 2015

Have you noticed those cute little “call” buttons in the search results on your smartphone? Have you ever used those buttons to connect with a business? It turns out that 70% of people have called a business directly from a mobile search ad using click-to-call extensions. This means the vast majority of mobile users have made a phone call from an online search ad. This online to offline journey has become the norm, and marketers are taking advantage of the trend with pay per call campaigns.