eZanga Blog

Ashlee Dixon

Ashlee is the Content Writer and Digital Specialist for eZanga. She is a graduate of the University of Delaware, where she earned a bachelor’s degree in English. Although she has a long-term goal of wiggling her way into the publishing industry, many of her closest friends and family find her destined to be a crazy cat lady. Her hobbies include reading and writing.
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3 Ways to Leverage User Generated Content

By Ashlee Dixon, September 21, 2017

Consumer skepticism is nothing new. Consumers have always been leery of the hard sell. And now with influencer marketing hotter than ever, it’s even more clear that consumers will trust customer reviews over traditional advertising.

7 Financial Apps to Help With Your Small Business

By Ashlee Dixon, August 29, 2017

Starting a small business can be stressful. You need a plan for just about every possible scenario, including your finances. But what if there were products out there offering assistance in this department?

What You Need to Know About Automated vs Managed Ad Placement

By Ashlee Dixon, August 17, 2017

Let’s face the facts: when it comes to digital advertising, automated ad placement is 10X more convenient than managed ad placement, if not more. It saves time, allowing you to focus more energy on other parts of your business.

Investing in Digital Marketing: How to Soar Like an Eagle

By Ashlee Dixon, August 10, 2017

Investing can induce anxiety, especially when it involves your business. Your business is your progeny. You’re putting in time and hard work to make your idea soar like an eagle. So, it’s no surprise you feel uneasy when deciding which type of digital marketing to invest in. You want to pick the right one, the one that will give you a return on your investment.

Bitcoin: The Fundamentals of How It Works

By Ashlee Dixon, July 25, 2017

Cryptocurrency sounds like something from a Sci-Fi movie. But despite the fact that it’s intangible money, it’s very real. And for users looking for an alternative to the traditional monetary system, it offers an enticing sense of freedom and security.

4 Ways to Make Great Marketing Collateral

By Ashlee Dixon, July 18, 2017

You’re immersed in your everyday work when you overhear someone in sales say, “I keep receiving the same question from potential clients, ‘What is the inverted traffic pyramid?’”

Old School Marketing in a Digital Marketing World

By Ashlee Dixon, July 13, 2017

Not too long ago, I was walking outside of Walmart and per usual couldn’t remember where I parked. As I looked around for my car, I noticed every car had a piece of white paper on their windshield.

Why Pay per Call Is Still a Valuable Tool for Lead Generation

By Ashlee Dixon, June 27, 2017

Although society has transitioned to all things digital, customers still seek interaction with a business when they’re deciding to buy a product. So, they pick up the phone and hit dial.

How to Survive the Homebody Epidemic

By Ashlee Dixon, June 15, 2017

Sitting at home with a glass of wine, and your eyes glued to a screen (e.g. smartphone, tablet, or TV), has become a common way to spend leisure time. And personally, it’s my favorite way to relax.

4 Ways to Make Your Fine Print Consumer Friendly

By Ashlee Dixon, June 08, 2017

Before signing on the dotted line (or clicking), consumers should first always read the fine print. But the reality is that doesn’t always happen. Skipping the fine print can result in “unexpected surprises” that leave them feeling like they’ve been ‘tricked,’ which doesn’t bode well for your brand.

How to Market to the Bleisure Traveler

By Ashlee Dixon, June 01, 2017

Like the employees in The Circle, you’ve probably experienced the delicate balancing act of performing technology-based work and attempting to take a vacation. But it isn’t easy to unplug from the matrix. As the lines between work and personal life continue to blur, a new type of consumer is emerging: the bleisure traveler.