Consumer skepticism is nothing new. Consumers have always been leery of the hard sell. And now with influencer marketing hotter than ever, it’s even more clear that consumers will trust customer reviews over traditional advertising.
Starting a small business can be stressful. You need a plan for just about every possible scenario, including your finances. But what if there were products out there offering assistance in this department?
Let’s face the facts: when it comes to digital advertising, automated ad placement is 10X more convenient than managed ad placement, if not more. It saves time, allowing you to focus more energy on other parts of your business.
Investing can induce anxiety, especially when it involves your business. Your business is your progeny. You’re putting in time and hard work to make your idea soar like an eagle. So, it’s no surprise you feel uneasy when deciding which type of digital marketing to invest in. You want to pick the right one, the one that will give you a return on your investment.
Cryptocurrency sounds like something from a Sci-Fi movie. But despite the fact that it’s intangible money, it’s very real. And for users looking for an alternative to the traditional monetary system, it offers an enticing sense of freedom and security.
You’re immersed in your everyday work when you overhear someone in sales say, “I keep receiving the same question from potential clients, ‘What is the inverted traffic pyramid?’”
Not too long ago, I was walking outside of Walmart and per usual couldn’t remember where I parked. As I looked around for my car, I noticed every car had a piece of white paper on their windshield.
Although society has transitioned to all things digital, customers still seek interaction with a business when they’re deciding to buy a product. So, they pick up the phone and hit dial.
Sitting at home with a glass of wine, and your eyes glued to a screen (e.g. smartphone, tablet, or TV), has become a common way to spend leisure time. And personally, it’s my favorite way to relax.
Before signing on the dotted line (or clicking), consumers should first always read the fine print. But the reality is that doesn’t always happen. Skipping the fine print can result in “unexpected surprises” that leave them feeling like they’ve been ‘tricked,’ which doesn’t bode well for your brand.
Like the employees in The Circle, you’ve probably experienced the delicate balancing act of performing technology-based work and attempting to take a vacation. But it isn’t easy to unplug from the matrix. As the lines between work and personal life continue to blur, a new type of consumer is emerging: the bleisure traveler.