Sitting at home with a glass of wine, and your eyes glued to a screen (e.g. smartphone, tablet, or TV), has become a common way to spend leisure time. And personally, it’s my favorite way to relax.
Before signing on the dotted line (or clicking), consumers should first always read the fine print. But the reality is that doesn’t always happen. Skipping the fine print can result in “unexpected surprises” that leave them feeling like they’ve been ‘tricked,’ which doesn’t bode well for your brand.
Like the employees in The Circle, you’ve probably experienced the delicate balancing act of performing technology-based work and attempting to take a vacation. But it isn’t easy to unplug from the matrix. As the lines between work and personal life continue to blur, a new type of consumer is emerging: the bleisure traveler.
You’re almost done upgrading your software, when up pops a 12-page PDF containing additional information in fine print? Ugh. You just want to complete it and go to lunch. You click ‘accept terms and conditions,’ and head to Chipotle.
Digital advertising is a lot like fishing. You’re searching for that big fish. Your rod might be pay per click (PPC), pay per call, or display, and your ad is the bait. But once you’ve “hooked” your fish (ahem consumer), how do you reel them in? With landing pages.
Digital advertising is our favorite subject to talk about, particularly pay per call and pay per click. But sometimes we don’t give enough credit to another essential type: display advertising
Ever wonder how your company would react in a crisis? Maybe it’s something as tiny as a misspelled word in a blog post, or something as large as announcing a product recall.
Capturing your target audience’s attention isn’t easy. Today’s consumers aren’t married to just one device. Oftentimes marketers feel a lot like this litter of kittens trying to keep up (and get attention).
In 2016, mobile continued to possess that undeniable je ne sais quoi for marketers and consumers. It helped drive digital ad revenue to reach $32.7 billion in the first half of 2016 alone. And it kept the momentum going into the holiday shopping season, where mobile really shined.
Some decisions are easy to make (ahem Chipotle vs leftovers). But when it comes to your digital marketing strategy, choosing the right tools for your campaign isn’t always so simple. When deciding between pay per click (PPC) and pay per call, you might find yourself at a crossroads.