eZanga Blog

Ashlee Dixon

Ashlee is a graduate of the University of Delaware. She acquired her bachelor’s degree in English and has a long-term goal of wiggling her way into the publishing industry. However, many of her closest friends and family find her destined to be a crazy cat lady. Her hobbies include reading and writing.

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4 Platforms That Will Strengthen Your Cross-Device Marketing

By Ashlee Dixon, January 31, 2017

Capturing your target audience’s attention isn’t easy. Today’s consumers aren’t married to just one device. Oftentimes marketers feel a lot like this litter of kittens trying to keep up (and get attention).

Mobile: The Valuable and Effective 'It' Tool for Marketers

By Ashlee Dixon, January 17, 2017

In 2016, mobile continued to possess that undeniable je ne sais quoi for marketers and consumers. It helped drive digital ad revenue to reach $32.7 billion in the first half of 2016 alone. And it kept the momentum going into the holiday shopping season, where mobile really shined.

Sip on This: Why You Need PPC and Pay Per Call

By Ashlee Dixon, December 06, 2016

Some decisions are easy to make (ahem Chipotle vs leftovers). But when it comes to your digital marketing strategy, choosing the right tools for your campaign isn’t always so simple. When deciding between pay per click (PPC) and pay per call, you might find yourself at a crossroads.   

3 Ways the Bachelorette Can Help Your Remarketing Strategy

By Ashlee Dixon, November 17, 2016

Shopping cart abandonment.

PPC: How to Keep Customers for the Long Haul

By Ashlee Dixon, November 10, 2016

So you’ve finally closed the deal, congratulations! But don’t move onto greener pastures just yet.

A/B Testing: It Starts With Conversations and Ends in Conversions

By Ashlee Dixon, October 13, 2016

Has anyone ever told you, “You talk too much?” Or maybe you’re the one calling out a talkative friend. Either way, in the world of pay per click advertising, conversations need to become your new best friend.