eZanga Blog

Ashlee Dixon

Ashlee is the former Content Writer and Digital Specialist for eZanga and its ad fraud management platform, Anura. She is a graduate of the University of Delaware, where she earned a bachelor’s degree in English. On weekends, you can usually find her curled up next to her cat and watching Netflix with a glass of wine in hand.
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7 of the Worst Ads of 2017

By Ashlee Dixon, December 14, 2017

When 2016 ended we were all hopeful. “It’s finally over,” we all shouted (and sighed) in relief. But little did we know that 2017 would bring another rollercoaster year of changes. In addition to political drama, fake news, and celeb deaths, 2017 gifted us with some of the worst ads in recent memory.

4 Steps to Launching Your Ecommerce Store on Amazon

By Ashlee Dixon, December 05, 2017

Starting an online business can be a great source of income. Unlike traditional brick-and-mortar stores, ecommerce allows you to reach consumers all over the world. On top of that, you can even generate revenue in your sleep. Pretty awesome, right?

Rebranding: Those Who Got It Right (and Wrong)

By Ashlee Dixon, November 16, 2017

Branding is one of the most important steps for a business. How do you want to be perceived by your customers? Trustworthy and better than the competition most likely.

Freelancing: The Way to a Millennial's Heart

By Ashlee Dixon, October 31, 2017

Hmm Jenny didn’t show up to work today. Matt quit his $80,000 paying job he landed two months after graduating college. Lisa has been tuning out more than usual. What’s going on?

3 Ways to Leverage User Generated Content

By Ashlee Dixon, September 21, 2017

Consumer skepticism is nothing new. Consumers have always been leery of the hard sell. And now with influencer marketing hotter than ever, it’s even more clear that consumers will trust customer reviews over traditional advertising.

7 Financial Apps to Help With Your Small Business

By Ashlee Dixon, August 29, 2017

Starting a small business can be stressful. You need a plan for just about every possible scenario, including your finances. But what if there were products out there offering assistance in this department?

What You Need to Know About Automated vs Managed Ad Placement

By Ashlee Dixon, August 17, 2017

Let’s face the facts: when it comes to digital advertising, automated ad placement is 10X more convenient than managed ad placement, if not more. It saves time, allowing you to focus more energy on other parts of your business.

Investing in Digital Marketing: How to Soar Like an Eagle

By Ashlee Dixon, August 10, 2017

Investing can induce anxiety, especially when it involves your business. Your business is your progeny. You’re putting in time and hard work to make your idea soar like an eagle. So, it’s no surprise you feel uneasy when deciding which type of digital marketing to invest in. You want to pick the right one, the one that will give you a return on your investment.

Bitcoin: The Fundamentals of How It Works

By Ashlee Dixon, July 25, 2017

Cryptocurrency sounds like something from a Sci-Fi movie. But despite the fact that it’s intangible money, it’s very real. And for users looking for an alternative to the traditional monetary system, it offers an enticing sense of freedom and security.

4 Ways to Make Great Marketing Collateral

By Ashlee Dixon, July 18, 2017

You’re immersed in your everyday work when you overhear someone in sales say, “I keep receiving the same question from potential clients, ‘What is the inverted traffic pyramid?’”

Old School Marketing in a Digital Marketing World

By Ashlee Dixon, July 13, 2017

Not too long ago, I was walking outside of Walmart and per usual couldn’t remember where I parked. As I looked around for my car, I noticed every car had a piece of white paper on their windshield.