eZanga Blog

Ashleigh Betvardeh

Ashleigh Betvardeh is an experienced PPC specialist that has managed eCommerce stores and small to medium businesses. Ashleigh’s education and experience has been featured on sites including SavvySME, MOZ and guest blogged for various digital marketing agencies. You may contact and learn more about Ashleigh’s experiences through her LinkedIn profile.

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3 Tests to Improve Your Mature PPC Campaigns

By Ashleigh Betvardeh, May 21, 2015

Let’s face it: AdWords campaigns that have matured are an issue for advertisers. There’s only one way to improve a matured AdWords account, and that’s through A/B or split testing.

How to Take Your AdWords Data Further With Google Analytics

By Ashleigh Betvardeh, February 20, 2015

Google Analytics has changed the way digital marketing is measured. Google Analytics is to AdWords what butter is to bread. It makes it better and easier to take in.

3 Must-Use Methods for the Google Display Network

By Ashleigh Betvardeh, November 03, 2014

Did you know that the Google Display Network reaches over 90% of user audience? It’s fair to argue that the Google Display Network isn't only an effective branding tool, it's also great for lead generation.