Let’s face it: AdWords campaigns that have matured are an issue for advertisers. There’s only one way to improve a matured AdWords account, and that’s through A/B or split testing.
Google Analytics has changed the way digital marketing is measured. Google Analytics is to AdWords what butter is to bread. It makes it better and easier to take in.
Did you know that the Google Display Network reaches over 90% of user audience? It’s fair to argue that the Google Display Network isn't only an effective branding tool, it's also great for lead generation.