Whitelisting. It sounds kind of sinister, doesn’t it? Like, another bad guy found out about James Spader’s Blacklist and wanted to compete with it. Or like it’s a team of vigilantes or something.
The numbers involved in PPC sometimes astound me. You’ll go to take one last look at a spreadsheet you’ve spent hours in, and your eyes cross. How did they not cross sooner? There’s CPC, position, and impression share, along with 10 other numbers and percentages. All lined up next to each other, competing for your attention.
So we all know Larry Kim knows his PPC. If you don’t, let me tell you: Larry Kim knows his PPC. When I have a question I don’t want to bother an account manager with (they’re busy, ya know?), I know for sure that by searching for my question plus Wordstream or Larry Kim, I’ll find my answer.