eZanga Blog

Brittany Berger

Brittany Berger is a Freelance B2B Content Writer. Previously, she was eZanga's Digital Content Supervisor. She likes her media social, her relations public, and her content marketed. On any given day, there's a good chance you'll find her reading, writing, or Netflixing (yes, it's a verb).
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50 Customer Service Quotes to Remember Every Day

By Brittany Berger, December 21, 2015

No business can survive without customers. Not one. This should make it pretty obvious that all businesses should treat their customers like royalty, but unfortunately, that's not the case.

White It Out: Building Your All-Important Whitelist

By Brittany Berger, May 14, 2015

Whitelisting. It sounds kind of sinister, doesn’t it? Like, another bad guy found out about James Spader’sBlacklist and wanted to compete with it. Or like it’s a team of vigilantes or something.

Statistical Significance: How Confident Are You, Really?

By Brittany Berger, May 05, 2015

If you’re truly invested in improving your PPC campaigns, then part of your ad budget is dedicated to running tests. Things like:

Pay Per Call: Crossing the PPC Chasm [Infographic]

By Brittany Berger, April 30, 2015

You know we're all about PPC. Of course we are. We love it, and it's kept us in business for awhile. But that's not all that we are. Did you know we also do pay per call?

Solving the Conundrum of Your PPC Budget

By Brittany Berger, March 20, 2015

The numbers involved in PPC sometimes astound me. You’ll go to take one last look at a spreadsheet you’ve spent hours in, and your eyes cross. How did they not cross sooner? There’s CPC, position, and impression share, along with 10 other numbers and percentages. All lined up next to each other, competing for your attention.

What Our CEO Has Learned from 20+ Years in Digital Advertising

By Brittany Berger, March 05, 2015

When you hear about online marketing and advertising, it’s easy to think about something that’s relatively new. It’s hard to believe that AOL first popped up 25 years ago. And that’s not even where it began.

#DodgeBots at ad:tech New York

By Brittany Berger, October 28, 2014
We're heading to ad:tech New York next week (November 5 and 6) and hope to see you there. We've got a lot going on this time around, so here's what you need to know:

Who's Going?

All of our account managers, along with a handful of team members from other departments (including me!), will be there to talk with you at booth #808. If you don't want to count booth numbers, just look for the giant robots!

What's the Big News?

It's still under wraps, but we're bringing a huge announcement with us...

8 Types of People You’ll See at ad:tech

By Brittany Berger, October 27, 2014

Our company is full of seasoned ad:tech attendees. Twice a year, we’re in the thick of it, ad:teching it with the best of them. Personally, this ad:tech NY will be my first time attending (can’t wait!), so I wanted to figure out what I was getting myself into. So I decided to talk to our sales team about what kinds of people I was going to be meeting.

Feeling Capital for DC Tech Day

By Brittany Berger, September 30, 2014

D.C. isn't just the nation's capital. If we leave it up to NYC DevShop, it'll be the next startup capital. Move over, Silicon Valley and Silicon Alley. What will D.C.'s startup nickname be?

Work/Life Balance for Young Professionals Is Actually Possible

By Brittany Berger, September 22, 2014

A few weeks ago, we talked about work/life balance for executives. Their responses, things like working at home close to your family, aren’t something anyone can do. Especially those of us who are just starting to build our careers.

How to Become an Affiliate Marketing Superhero [Infographic]

By Brittany Berger, September 15, 2014

You know how to sell. You’re good at networking and marketing, too. Affiliate marketing may seem like the perfect way to make money, given your skills.