eZanga Blog

Brittany Berger

Brittany Berger is a Freelance B2B Content Writer. Previously, she was eZanga's Digital Content Supervisor. She likes her media social, her relations public, and her content marketed. On any given day, there's a good chance you'll find her reading, writing, or Netflixing (yes, it's a verb).

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White It Out: Building Your All-Important Whitelist

By Brittany Berger, May 14, 2015

Whitelisting. It sounds kind of sinister, doesn’t it? Like, another bad guy found out about James Spader’s Blacklist and wanted to compete with it. Or like it’s a team of vigilantes or something.

Pay Per Call: Crossing the PPC Chasm [Infographic]

By Brittany Berger, April 30, 2015

You know we're all about PPC. Of course we are. We love it, and it's kept us in business for awhile. But that's not all that we are. Did you know we also do pay per call?

Solving the Conundrum of Your PPC Budget

By Brittany Berger, March 20, 2015

The numbers involved in PPC sometimes astound me. You’ll go to take one last look at a spreadsheet you’ve spent hours in, and your eyes cross. How did they not cross sooner? There’s CPC, position, and impression share, along with 10 other numbers and percentages. All lined up next to each other, competing for your attention.

Larry Kim's Top 10 AdWords Hacks

By Brittany Berger, August 25, 2014

So we all know Larry Kim knows his PPC. If you don’t, let me tell you: Larry Kim knows his PPC. When I have a question I don’t want to bother an account manager with (they’re busy, ya know?), I know for sure that by searching for my question plus Wordstream or Larry Kim, I’ll find my answer.

5 Tools for Better Audience Insights

By Brittany Berger, July 07, 2014

If there's one thing every single marketer needs, it's good insights into their audience and customers. (Tweet this)

4 Free PR Tools for Your Small Business Toolkit

By Brittany Berger, April 10, 2014

Public relations can be expensive. Just think about what goes into writing a press release: you probably need a paid employee whose job it is to write one. Then, for more than your website visitors to read it, you have to pay a PR wire service. To directly send the pitch to journalists, you probably need a subscription to a media list database.

5 SEO Strategies Every Company Needs to Master [Infographic]

By Brittany Berger, September 09, 2013

Researching search engine optimization can be like entering a black hole. You set out to find out some beginner information on one thing, but then that leads to you realizing that there are five more related strategies you should brush up on. Those five lead to five more, and before you know it, you've spent hours doing research on things you probably won't even be able to do yourself.

26 Ways to Split Test Your PPC Ads [Infographic]

By Brittany Berger, July 19, 2013

Testing is obviously an important part of any marketing campaign. You have to figure out what's good, what's bad, and what's in between, Then you test some more to try to turn the bad into good and the good into great.