eZanga Blog

Brooke Oliveri

Brooke Oliveri is a former eZanga Content Marketing intern. She enjoys getting creative with her hands and her writing, as well as taking long bicycle rides and binge watching her favorite shows on Netflix.

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The Right Way to Connect on LinkedIn

By Brooke Oliveri, January 14, 2015

If you’re trying to make connections on LinkedIn, there’s no doubt that you want to make a good first impression. Whatever you say in your invitation will be the first communication you have with future contacts, so make it count.

Nurturing the Branches of Your PPC Tree

By Brooke Oliveri, January 07, 2015

With PPC advertising, a game plan can really come in handy. At the same time, it can be confusing to know where to invest your time and money. With all of the different search engines and social media platforms that are available for advertising, some confusion is inevitable.

Marketing Metamorphosis: Becoming a Social PPC Butterfly

By Brooke Oliveri, December 18, 2014

Do you have a Facebook account? What about Twitter or LinkedIn? Considering that 74% of all online adults use some sort of social media platform, chances are you probably do. If so, you’ve probably seen a social PPC campaign before.

10 Career Blogs to Help You Get Promoted

By Brooke Oliveri, December 09, 2014

When it comes to moving up in our careers, we could all use a little (or a lot) of help sometimes. The next time you find yourself in need of some expert assistance, look to one of these 10 blogs for the career advice you need.

Easy, Breezy, Readable PPC Copy

By Brooke Oliveri, December 05, 2014

Bad news: your PPC campaign won’t be “born with it.”

PPC and Lead Generation: Two Peas in a Marketing Pod

By Brooke Oliveri, November 21, 2014

When it comes down to it, all marketing tactics have one common goal: getting more business. And, why not? Customers are what keep businesses alive and successful.

6 Reasons Your Conversion Rate is Not-So-Great

By Brooke Oliveri, November 14, 2014

As I told you guys in Intro to Conversion Rate, CR is one of the most popular key performance indicators out there. It tells you how many people have done what you wanted them to.

Learning to Code: Why It Could Be for You

By Brooke Oliveri, November 07, 2014

No matter where your level of tech skill lies on the scale of caveman to master iCloud hacker, I’m sure you’ve heard of the term “coding” before.

CR102: Conversion Rate Optimization

By Brooke Oliveri, October 31, 2014

Welcome back! A few weeks ago, I had the pleasure of discussing about the ins and outs of conversion rate inCR101. Class is now back in session to talk about the next step: conversion rate optimization.

Inbound Marketing: Bound for Success

By Brooke Oliveri, October 24, 2014

Ever had a lazy Sunday morning? I have, and let me tell you, they’re awesome. Picture this: sitting in a big comfy chair, sipping on a hot cup of brain fuel (coffee, of course), and browsing your favorite social networks without a care in the world.

What's in a Keyword?

By Brooke Oliveri, October 17, 2014

In the world of PPC advertising, keywords are pretty important. But what are they? And why are they important to an advertising campaign? Well, let’s find out.