Bidding on keywords is a bit different than heading to a cattle-auction, listening to the auctioneer rattle off words and numbers at an alarming speed and raising a paddle to signal what you want.
We talk a lot about search advertising here on the eZanga Articles, but what about display advertising? Is it a good choice for your company?
Ad testing. I’m sure you’ve heard of it. The internet told you to do it. Your boss told you to do it. We told you to do it.
Remember those long-tail keywords? The future of search! The more focused and specific keyword variety!
Bounce rate. It sounds kind of fun, right? Like a moonbounce or something.
In the marketing world, there are rules for what you can and can’t do. These rules are used to make sure companies market fairly and treat customers with respect. But many of you may not know what these regulations are, where they come from, or what the heck they’re talkin’ about.
Sometimes when evaluating your marketing campaign, you just need a quick way to tell if your ads are leading to and directly impacting the success of your business.
So here’s the deal. In marketing, you’re trying to get people to do business with you. The ultimate goal.
You all know what ads are. You see them all over the place in tons of different formats. You use them to advertise for your products and services. But what’s an ad impression?