You know that ad testing is important for PPC campaign optimization. We covered the basics here. So now I’m sure you’re pros on that stuff.
Bidding on keywords is a bit different than heading to a cattle-auction, listening to the auctioneer rattle off words and numbers at an alarming speed and raising a paddle to signal what you want.
We talk a lot about search advertising here on the eZanga Articles, but what about display advertising? Is it a good choice for your company?
Remember those long-tail keywords? The future of search! The more focused and specific keyword variety!
Bounce rate. It sounds kind of fun, right? Like a moonbounce or something.
Sometimes when evaluating your marketing campaign, you just need a quick way to tell if your ads are leading to and directly impacting the success of your business.
So here’s the deal. In marketing, you’re trying to get people to do business with you. The ultimate goal.
You all know what ads are. You see them all over the place in tons of different formats. You use them to advertise for your products and services. But what’s an ad impression?
Thanks to Brooke’s post last week, you all know what keywords are. But you may not know that there are different types of keywords. There’s your typical, broad head terms,’ which are short and comprehensive keywords that rack up tons of varied search results.