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Christine Sheppard

Scriptwriter and blogger at IllustrateIT.
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Explainer Videos: Convert Website Visitors Into Paying Customers

By Christine Sheppard, May 10, 2013

These days, there's a lot about video to get excited about if you're a marketer. As a conversion tool, it has proven to be highly effective in generating huge returns and value as part of an online digital strategy. Companies of all shapes and sizes are finding ways to integrate video into their overall branding, marketing, and sales programs because it works.