eZanga Blog

Colleen Eakins

Colleen Eakins is a freelance graphic designer that approaches design from a marketing perspective. According to her, "anyone can make a pretty picture, but is it effective?" Colleen's designs answer that question with a yes. When she is not busy saving the world from bad kerning, she enjoys going for a run (trot), playing with her dog and staying active. You can see all that she is up to on Twitter (@ceakinsdesign) and Instagram (@ceakinsdesign).
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4 Ways to Make the Most of Trade Shows and Conferences

By Colleen Eakins, November 24, 2014

We’re approaching that magical time of year when almost every industry gears up for tradeshows and conferences. For me as a designer, this is the time of year that exhibitors make a mad dash to get graphics, pop-up displays, booths, and banners designed.

What’s Better Than a Business Card? A T-Shirt

By Colleen Eakins, October 20, 2014

Networking can be a great way to meet new professional contacts. Typically, you attend an event like a mixer, chamber meeting, or conference and hand out business cards to the people you meet. At the end of it all, you’re left with a pile of business cards with no memory of the faces that went with them.

What Does Your Headshot Say About You?

By Colleen Eakins, September 03, 2014

If you're using personal branding as a marketing strategy or to find a job, you need a headshot. Don’t know what a headshot is? A headshot is a (usually) professionally shot portrait photograph that's used for promotional purposes.

How to Rebrand Yourself: The Miley Cyrus Way

By Colleen Eakins, August 04, 2014

Love it or hate it, Miley Cyrus is smart. I have to admit that I didn’t know much about her prior to last year (2013). When Hannah Montana came out, I was just beyond the age demographic the show was targeting. I vaguely knew what the show was about, but I was very aware of its popularity. So, when she suddenly became a topic of conversation, I rolled my eyes and thought, “another child star gone bad.”

Are You Branding or Being Branded?

By Colleen Eakins, July 02, 2014

“A personal (brand) is more than just a creative name, cute logo, or a complimentary card; it's a promise of value, it's a distinctive voice, it’ s a core message, it's passion driven by purpose, it's a positive impact that creates an impression.” – Bernard Kelvin Clive

Personal Branding: When It’s Not Really About You

By Colleen Eakins, June 03, 2014

I had a conversation with a client recently that wanted to make some updates to her business website. “I think I need to add my picture to the site and maybe a bio, but it’s not about me…it should be about the business, right?” She felt conflicted because she thought the “about” section of the site should be about the business and not about her.

Competition, Narcissism, and Personal Branding

By Colleen Eakins, July 24, 2013

So, you've decided to go into business for yourself or you have just re-entered the job market and are looking for a way to separate yourself from the competition. Thanks to today's technology and society's need to constantly stay plugged in and connected; you have the opportunity to put your personal brand in front of millions. Personal brand? Yes, you read that correctly.