We’re approaching that magical time of year when almost every industry gears up for tradeshows and conferences. For me as a designer, this is the time of year that exhibitors make a mad dash to get graphics, pop-up displays, booths, and banners designed.
Networking can be a great way to meet new professional contacts. Typically, you attend an event like a mixer, chamber meeting, or conference and hand out business cards to the people you meet. At the end of it all, you’re left with a pile of business cards with no memory of the faces that went with them.
If you're using personal branding as a marketing strategy or to find a job, you need a headshot. Don’t know what a headshot is? A headshot is a (usually) professionally shot portrait photograph that's used for promotional purposes.
Love it or hate it, Miley Cyrus is smart. I have to admit that I didn’t know much about her prior to last year (2013). When Hannah Montana came out, I was just beyond the age demographic the show was targeting. I vaguely knew what the show was about, but I was very aware of its popularity. So, when she suddenly became a topic of conversation, I rolled my eyes and thought, “another child star gone bad.”
“A personal (brand) is more than just a creative name, cute logo, or a complimentary card; it's a promise of value, it's a distinctive voice, it’ s a core message, it's passion driven by purpose, it's a positive impact that creates an impression.” – Bernard Kelvin Clive
I had a conversation with a client recently that wanted to make some updates to her business website. “I think I need to add my picture to the site and maybe a bio, but it’s not about me…it should be about the business, right?” She felt conflicted because she thought the “about” section of the site should be about the business and not about her.
So, you've decided to go into business for yourself or you have just re-entered the job market and are looking for a way to separate yourself from the competition. Thanks to today's technology and society's need to constantly stay plugged in and connected; you have the opportunity to put your personal brand in front of millions. Personal brand? Yes, you read that correctly.