eZanga Blog

Eli Martin

Eli Martin is the former Director of Sales for eZanga. With over a decade of experience in internet technology and digital advertising, Eli has amassed record results for clients and agencies looking to expand their digital marketing efforts. He emphasizes digital media integration and has a deep understanding of the effect digital ad quality has on a client's advertising campaign. Eli’s thoughts on the industry have been published on Entrepreneur, PR Daily, Duct Tape Marketing, MarTech Advisors, Tech.Co, Social Media Today, and The Marketing Site. Eli is a graduate of the University of Pittsburgh and holds a degree in Communications and Rhetoric. In his spare time, he enjoys spending time with his family and young son, watching sports, and learning more about history and politics.
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How to Boost Your Lead Generation With Cross Platform Marketing

By Eli Martin, February 12, 2016

Today’s customers aren’t only smartphone or only desktop people; they’re multi-device people.

4 Ways Advertising Agencies Can Protect Themselves From Click Fraud

By Eli Martin, December 10, 2015

Click fraud, a type of pay-per-click internet fraud, is becoming more robust within the digital marketing landscape. Click fraud happens when users -- or bots -- intentionally click on a link with the purpose of charging someone for the click. Often times, they have no interest in the end result, causing a catastrophic impact on agencies, eating away at client budgets and negatively impacting performance.

6 Traits You Need to Be Successful in Sales

By Eli Martin, June 17, 2015

Sales is a tough gig. It takes a special type of person not only to be successful in a sales position, but also to enjoy it. People in sales need to have a particular set of skills and traits to not only be happy, but to succeed.

Why You Need Pay Per Call in Your Advertising Arsenal

By Eli Martin, March 06, 2015

Right now, there are millions of customers looking to speak to a business before buying a product. So they pick up the phone. But how can you get to those buyers? Pay per call advertising.