Today’s customers aren’t only smartphone or only desktop people; they’re multi-device people.
Click fraud, a type of pay-per-click internet fraud, is becoming more robust within the digital marketing landscape. Click fraud happens when users -- or bots -- intentionally click on a link with the purpose of charging someone for the click. Often times, they have no interest in the end result, causing a catastrophic impact on agencies, eating away at client budgets and negatively impacting performance.
Sales is a tough gig. It takes a special type of person not only to be successful in a sales position, but also to enjoy it. People in sales need to have a particular set of skills and traits to not only be happy, but to succeed.
Right now, there are millions of customers looking to speak to a business before buying a product. So they pick up the phone. But how can you get to those buyers? Pay per call advertising.