There are a lot of different KPIs (key performance indicators) that you could choose from to measure how your PPC campaign is doing. Some common KPIs that a lot of PPC managers use to measure their success are click-through rates, cost per click, total spend, and total clicks. All of them are important, but which ones will really determine whether your campaign is a success?
My time interning at eZanga has been one of immense learning and a great experience for me. When I started at eZanga, the only marketing experience I had was my time in Intro to Marketing at UD, which equates to about nothing.
Welcome to part two of our coding series (Get caught up by reading part one here)! This section is all about how to format your webpage to make it easy to read. Formatting your webpage is something that your CMS most likely does mostly for you through a “what you see is what you get” editor, but this will show you exactly what your CMS is doing behind-the-scenes.
Coding is becoming more and more important every year.
As many of you may know, eZanga and Jimmy Hoppa recently turned 11 years-old! And earlier this month many of us gathered at Rich and Beth Kahn’s (eZanga’s owners) house in Middletown to celebrate with a good old-fashioned barbeque.