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Gary Rotsch

Gary is a former eZanga Content Marketing intern.

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5 Important KPIs for Your PPC Campaign

By Gary Rotsch, December 30, 2015

There are a lot of different KPIs (key performance indicators) that you could choose from to measure how your PPC campaign is doing. Some common KPIs that a lot of PPC managers use to measure their success are click-through rates, cost per click, total spend, and total clicks. All of them are important, but which ones will really determine whether your campaign is a success?