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Gary Rotsch

Gary is a former eZanga Content Marketing intern.
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5 Important KPIs for Your PPC Campaign

By Gary Rotsch, December 30, 2015

There are a lot of different KPIs (key performance indicators) that you could choose from to measure how your PPC campaign is doing. Some common KPIs that a lot of PPC managers use to measure their success are click-through rates, cost per click, total spend, and total clicks. All of them are important, but which ones will really determine whether your campaign is a success?

Intern Manifesto: What Gary's Internship Was Like

By Gary Rotsch, August 21, 2014

My time interning at eZanga has been one of immense learning and a great experience for me. When I started at eZanga, the only marketing experience I had was my time in Intro to Marketing at UD, which equates to about nothing.

Improve Your Marketing Campaigns With Google’s UTMs

By Gary Rotsch, August 06, 2014

Coding for Bloggers and Other Non-Coders: Part 3

By Gary Rotsch, July 30, 2014

Welcome to the conclusion of the epic trilogy of our age: Coding for Bloggers and Other Non-Coders. In the past two entries, we discussed the basics of HTML that your CMS uses to make those beautiful posts that we all know and love. Then we went over how to use HTML to format your text.

Coding for Bloggers and Other Non-Coders: Part 2

By Gary Rotsch, July 21, 2014

Welcome to part two of our coding series (Get caught up by reading part one here)! This section is all about how to format your webpage to make it easy to read. Formatting your webpage is something that your CMS most likely does mostly for you through a “what you see is what you get” editor, but this will show you exactly what your CMS is doing behind-the-scenes.

Coding for Bloggers and Other Non-Coders: Part 1

By Gary Rotsch, June 30, 2014

Coding is becoming more and more important every year.

We’ve Worked Hard for 11 Years: Time to Play Hard and Eat Hard

By Gary Rotsch, June 17, 2014

As many of you may know, eZanga and Jimmy Hoppa recently turned 11 years-old! And earlier this month many of us gathered at Rich and Beth Kahn’s (eZanga’s owners) house in Middletown to celebrate with a good old-fashioned barbeque.