eZanga Blog

Ira Porter

Ira is a graduate of Howard University where he earned his bachelor of arts degree. An award-winning writer and veteran journalist, he's held staff reporting positions with The News Journal as well as the University of Pennsylvania Law School. With two books under his belt (Ambitions of a Bison and A Slow Accident Waiting to Happen), Ira is currently working on his third.

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Why Pay Per Call Is the Smart and Proven Way to Boost Your Business

By Ira Porter, October 04, 2016

67% of the buyer’s journey is now digital. For many advertisers, pay per click is their go-to form of digital advertising. But consider this: mobile search is driving 65 billion calls to businesses. Pay per call can complement your pay per click efforts.