Keeping teams on task can be cumbersome, especially when you’re juggling multiple projects and managing remote employees. Effective project management is essential, but the days of sticky notes and hard copy memos to keep everyone in the loop no longer cut it.
My experience at eZanga, as this summer’s Content Marketing Intern, has been completely enlightening (both professionally and personally).
Gone are the days when a business could succeed on foot traffic alone. Now 63% of consumers look up product information online before purchasing. If your company isn’t online, how will people know about your product or service?
How many times have you read a blog post or watched a video and couldn’t recall what it was about? Probably too many times.
Today there are over 2.3 billion people active on social media. They’re sharing content and images, and employers are watching.
Pay per click marketing is a valuable tool to have in your advertising arsenal. By displaying PPC ads of your business on mobile devices and desktops, you have the ability to target consumers wherever they go. Consumers will see your ad, and hopefully click on it. While clicks cost money, they’re an investment that will -- if done successfully -- pay off with a conversion or a sale.
Creating a display advertisement can be a great way to get your brand noticed and generate attention to your products. But before you get started, you need to know exactly how much space is available and what you want to say or want seen at a glance. Creating a stellar ad might not result in an immediate click -- after all, over 80% of display ads are ignored -- but they can be the key to creating awareness and attention for your business.