eZanga Blog

Jennifer Connor

Jennifer is a graduate of Washington College where she earned a bachelor of arts in Psychology, with a concentration in Business Management. For her undergraduate thesis, she focused on the psychology of social media marketing. Outside of work, she can be found cheering for her favorite hockey team the Washington Capitals, or spending time with her two horses, two kittens, and puppy.

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Dark Side of Automation: What You Need to Know About Instagram Bots

By Jennifer Connor, June 22, 2017

In theory, social media automation sounds good. Less time spent scrolling, and more time spent working. No more spending hours on social media building engagement, generating leads, or growing your followers; just set and forget. Imagine what you could do with all that extra time?

How Colors Affect Your Marketing

By Jennifer Connor, April 13, 2017

Picking out the right colors to market your brand can be daunting. Researchers have found up to 90% of snap judgments made about products are based on color. Consumers are highly visual, and colors can influence how they view a brand’s personality and even credibility.