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Jill Kemenosh


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The Dos and Don'ts of Retargeting Campaigns

By Jill Kemenosh, April 24, 2013

A few weeks ago, we defined and explained the different types of retargeting. By the end of the post, you hopefully understood the different ways you can re-engage your website's visitors and the best situations for using each. In case you forgot:

Introduction to Retargeting and Types of Retargeting

By Jill Kemenosh, April 12, 2013

So you've done everything right to get people to your web page, but then what? Are they interested enough to continue to browse for more information, or even make a purchase if that's the ultimate goal? This is whereretargeting makes a valiant appearance to save the day (or at the very least, reengages your customer's attention). Like any online marketing effort, if done correctly, retargeting can be extremely beneficial and cost effective. If not, you can annoy users, which not only wastes...

Where eBay Went Wrong With SEM and Dynamic Keyword Insertion

By Jill Kemenosh, March 18, 2013

The talk of the online marketing industry recently has been that eBay has claimed that SEM is ineffective, at least for them. After discontinuing paid search ads containing brand (eBay) and non-brand keywords, they claimed to have seen little to no impact on sales and traffic as a result of ending SEM campaigns. Google and their revenue baby, AdWords, beg to differ with eBay's claims.