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Kathena Siegel


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Facebook's Graph Search: What You Need to Know

By Kathena Siegel, January 16, 2013

Have you missed the big changes Facebook frequently makes? If so, we have good news for you! There's a new one, and its potential is great. Yesterday, Facebook introduced a new internal search engine called Graph Search.

The Anatomy of a SERP and Why It Matters

By Kathena Siegel, January 11, 2013

SERP. You may have heard this acronym before; you may even know what it means. But do you know why it matters? A Search Engine Results Page, in short, are the results given by a search engine in response to a search query. A search query is what the viewer types in to search. This can range from a few keywords to a full sentence. In the example below, the search query is "flowers."