eZanga Blog

Katherine Nails

Katherine Nails is a former eZanga Content Marketing Intern. She is a student at the University of Delaware, where she is pursuing a Bachelor of Arts in Media Communication, and minors in Journalism and Integrated Design. When she’s not tracking down a source for her school’s student newspaper, you can find her relaxing with a good book or movie.
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Retargeting: A Smart Marketer’s Guide to Happy Endings

By Katherine Nails, April 25, 2018

Once upon a time, a weary web wanderer found your site.

“Alas,” they cried as they filled their cart. “These fabulous wares bring me such delight!”

Just as it seemed your skill in ecommerce would pay off,

The client’s phone rang, and the school said her daughter’s come down with a cough.

As the customer hurried out to collect her child,

She left behind a forgotten cart, her purchases unreconciled.

Spotlight on Chatbots: How to Update Your Marketing Strategy

By Katherine Nails, April 04, 2018

Picture an employee who is punctual, efficient, and doesn’t mind odd or long hours. And the best part: they don’t care about picking up a paycheck every two weeks.

The Top 3 Reasons Good Grammar is Essential For Every Business

By Katherine Nails, March 21, 2018

Almost every high school English teacher has the same sign on their wall. It says some version of “Let’s eat Grandma vs. Let’s eat, Grandma: Punctuation Saves Lives!” As cheesy as that sign is, its sentiment, that grammar and punctuation really do matter, rings true in the business world.

The Beginner’s Guide to PPC

By Katherine Nails, March 14, 2018

Trying to understand the ins-and-outs of pay per click advertising (PPC) can be overwhelming, and leave you feeling like you just left a three-hour seminar on astrophysics. 

Why You Should Care About Facebook’s Latest Algorithm

By Katherine Nails, February 14, 2018

Facebook is an abyss of cute animal videos, political tirades, memes, and nosy relatives. It’s always been easy to scroll mindlessly through posts for way longer than intended... until now.

Our Top 4 Super Bowl Marketing Tips You Need to Know

By Katherine Nails, January 31, 2018

Last year 114 million people, or nearly one-third of Americans, watched the Super Bowl. These numbers make the game prime-time for advertisers and marketers. Because of this, commercial slots during the event are reportedly setting advertisers back $5 million, excluding production costs.