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Kristen Gramigna

Kristen Gramigna is Chief Marketing Officer for BluePay, a leading merchant provider of mobile payment processor. She brings more than 20 years of experience in the bankcard industry in direct sales, sales management, and marketing to the company and also serves on its Board of Directors.

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How Co-Marketing and Third-Party APIs Can Boost Your Digital Impact

By Kristen Gramigna, September 08, 2014

Co-marketing can connect your brand with new audiences you may never otherwise reach. And it'll be a fraction of what you might invest in traditional marketing tactics executed with the same intent, especially when you piggyback on brands who open their mobile app APIs (application programming interfaces) to third parties for mutually beneficial co-marketing relationships. Here are just a few of the advantages co-marketing (by way of APIs) can offer your brand.