The second part to our video marketing series discusses content.
For the second year in a row eZanga.com has been named one of SmartCEO's Future 50 companies in the Greater Philadelphia area. The Future 50 awards recognizes the area's 50 fastest-growing companies based on employee and revenue growth over the past three years. The impressive group leads companies that boast $10 billion in collective revenues and manage more than 55,000 employees in the Greater Philadelphia area.
The last few weeks, we've been discussing the need for small businesses to not only be online, but how to be visible to their target audience. We uncovered ways to make a site 'search engine friendly' through SEO strategies, so naturally the next step is to actively drive traffic to your site through online advertising. Now that we know it's imperative to incorporate online advertising, the only question is..should you hire someone in house or outsource a company that specializes?
Last week eZanga discussed the importance of small businesses being connected online, despite the usual grumbling of 'word of mouth' clientele. Today we'll talk about how to get started with 'search engine friendly' content, also known as Search Engine Optimization (SEO).
Almost every business should know the importance of online visibility today (hopefully). With search engine marketing, social proof, and social media marketing, you can't help but wonder how smaller 'mom and pop shops' should be tapping their marketing resources online, especially with their heavily word of mouth customer base.
Last Wednesday the FBI released an indictment describing an international conspiracy conceived and carried out by criminals working primarily in Estonia and Russia. The defendants successfully hijacked at least 4 million computers in 100 countries, including over a half a million in the United States which comprised of computers in businesses and government agencies such as NASA.
For the second year in a row, eZanga has made Lead411's list of Top Technology companies in the nation coming in at number 97, higher than last year's ranking. Usually an extended 'Top 500', Lead411 has focused only on the top 200 companies this year.
Pay per click (PPC) landing pages are probably one of the most critical touchpoints within your online advertising campaign and possibly your sales process. It's the very first thing your searcher sees --- so let's face it, you have to get it right. Here are a few quick tips to optimize your landing page performance.
Last night was the unveiling of Smart CEO Magazine's first Philadelphia Smart100 book. The highly anticipated Smart100 soiree was held at the Phoenix Penthouse located at 16th and Arch Street, Philadelphia, PA . eZanga CEO, Rich Kahn is featured on page 47 where it outlines his leadership, character and entrepreneurial sense.
Inc. 500|5000 released their 2011 list of ‘Fastest Growing Private Companies in America’. For the fourth year in a row, eZanga.com has been included on this prestigious list. Rounding in the top half of the 5000 ranks the company came in at number 1171 overall. Within the Greater Philadelphia Metro Area, eZanga placed 35th and ranked 117th within the Advertising and Marketing industry.