eZanga Blog

Marty Schneck

Marty is the former Digital Content Specialist for eZanga and a graduate of the University of Pennsylvania, where he studied marketing. He thinks he’s a reality show superstar. (We think so, too.) Marty describes himself as a “foodie, beer ethusiast, coffee connoisseur, and Kardashian.” Not necessarily in that order.
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PPC 101: A Crash Course in Pay Per Click Advertising

By Marty Schneck, June 28, 2016

What? What is… what is this thing? PPC?

Why Incentivizing Your Call Ads Is the Worst Idea

By Marty Schneck, May 03, 2016

Marketing is all about convincing people to buy your product or service. You could buy ad space, write blog posts, expand PR efforts -- there are so many ways (both free and paid) for you to drive sales and conversions.

We're Going Google Shopping

By Marty Schneck, March 25, 2016

“Get in loser, we’re going shopping.” - Regina George, Ph.D.

5 Things That Will Revive Your Stale Advertising Strategy

By Marty Schneck, March 18, 2016

When was the last time you adjusted your advertising strategy? If you can’t remember, it’s probably been too long.

A Trip Through the Sales Funnel

By Marty Schneck, February 15, 2016

Kim wants to purchase a crib for her newborn daughter. She works a lot, so she’s dreading being shown model after model by an overeager salesperson at the store. To save time, Kim figures she’ll pick out the crib on her own.

The 4 Types of Call Advertising You Need to Know About

By Marty Schneck, December 16, 2015

There are countless reasons why you should invest in a pay per call ad campaign. We continue to drive home the idea that pay per call has untapped, overlooked value for all businesses. But even if you decide to get started -- then what?

3 Ways You Can Make Your PPC Campaign More Personal

By Marty Schneck, November 18, 2015

Advertising is a tough gig. Some estimates say we see as many as 20,000 marketing messages every day. That’s one advertisement every 11.52 seconds. Crazy, right?

Use Color Psychology to Make Everyone Love You

By Marty Schneck, November 16, 2015

Color psychology.

Benefits vs. Features: Sell the Hole, Not the Drill

By Marty Schneck, November 11, 2015

Everyone loves buying things. At least, I know I do. Just recently I bought a sweet new camera.

Click Fraud: An Unnecessary Evil

By Marty Schneck, November 09, 2015

Google defines evil as “profound immorality, wickedness, and depravity.” Go ahead, Google it. That’s what it says.

6 of the Best PPC and Pay per Call Landing Pages

By Marty Schneck, October 28, 2015
We’ve said it before, and we’ll say it again.

Landing pages will make or break your ad campaign.