Advertisers lose over $6 billion annually due to ad fraud. Within that is click fraud -- humans or bots that click on a website’s online advertisements without the intention of making a purchase or taking further action.
Picture this: you’ve just moved to a new city, and you desperately need a visit with a dentist. You’re not familiar with the area, and don’t know which dentist to go to. So how do you go about finding yourself a new dentist? Gone are the days of scouring the phone book. Instead, you’re going straight to the internet.
They Say It’s Your BirthdayWe’ve got quite a few September birthdays in the office - including our CEO, Rich Kahn. Rich celebrates his birthday on September 6, while our Director of Sales, Eli Martin, celebrates his birthday the very next...
If you’re using pay per click advertising, you know success isn’t one-size-fits-all. You want to get the most bang for your PPC buck, and that means you’re probably using more than one advertising platform.
Social media is all about connecting, building relationships, and networking. Unfortunately, the art of networking correctly through social media is one that’s learned through experience. If you’re handling your brand's social media success, or simply building your personal brand, avoid these sins. Otherwise, you’ll face the wrath of your followers.
The Dog Days of Summer
Hey, you! Yes, you. Did you know you can make money with your WordPress site? Well, you can! With eZanga’s Contextual plugin, you can monetize your website or blog with Contextual ads placed on your site.
If you have a WordPress site, you have a source of income. Are you looking to monetize traffic to your WordPress blog? Do you want to do it without disrupting your readers’ experience? That’s where eZanga InText comes in.
“There’s more to life than just Tweetering.” That’s something I was once jokingly told by our Director of Sales, Eli Martin. At the time, I just laughed. Then it occurred to me, that’s all some people think social media is about: Facebook and “Tweetering.”