eZanga Blog

Melissa Duko

Melissa Duko is the Senior Editor and Digital Specialist for eZanga and its ad fraud management platform, Anura. She brings to her role more than a decade of journalism and editing experience. A graduate of the University of Delaware, she holds a Bachelor of Arts in English, concentration business and technical writing, minor Art History. She also has a Master of Science in professional writing for the public and private sector from Towson University. She isn’t afraid to admit that her love for Starbucks is at gold member status. (Since 2011!)
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A Day in the Life of a PPC Specialist

By Melissa Duko, June 20, 2018

“So, what do you do?”

What You Need to Know About Marketing Personas

By Melissa Duko, May 23, 2018

Wouldn’t it be amazing if all customers were like Flat Stanley? One-dimensional and fit into a one-size fits all envelope?

GDPR: What Publishers Are Worrying About

By Melissa Duko, May 16, 2018

The deadline for General Data Protection Regulation (GDPR) will be here in just a few days. By now everyone is familiar with how GDPR’s regulations are going to impact them, but what many may not realize is how much of the burden will be put on publishers.

How to Create a Bangin' Online Portfolio

By Melissa Duko, May 02, 2018

Having a digital portfolio has become more than just a novelty. It’s evolved into a requirement when applying for a new position, particularly one in a creative field. Content writers, graphic designers, and digital marketers are all required to submit samples as part of the job application process.

How Retailers Are Surviving by Following the "Amazon Playbook"

By Melissa Duko, April 11, 2018

The Amazon effect is in full swing and the retail apocalypse is taking no prisoners. For many brick-and-mortar brands, it’s a tumultuous time. They feel like they’re getting it from all sides.

15 Tools to Streamline Your Content Curation

By Melissa Duko, March 07, 2018

76% of marketers share curated content on social media. Curated content increases brand visibility and audience engagement, but curating that content can be daunting.

General Data Protection Regulation: What You Need to Know

By Melissa Duko, January 24, 2018

The General Data Protection Regulation (GDPR) is nothing new. It’s been in the works since 2016 when the European Union (EU) drafted legislation to regulate consumer privacy. But for U.S. companies, the deadline to get on board is fast approaching. They have until May 25, 2018 to update their current policies and ensure compliance.  

8 Trends That Will Drive Digital Marketing in 2018

By Melissa Duko, January 10, 2018

Welcome to a new year and a fresh first quarter. For digital marketers, there’s no better time to pivot your digital marketing strategy than now.

7 Things You Need to Do for a Strong LinkedIn Profile

By Melissa Duko, January 03, 2018

With 467 million members, LinkedIn is the world’s largest professional networking platform. Yet, some individuals still think they don’t need a LinkedIn profile.

Top 12 eZanga Posts From the Past Year That You Need to Read

By Melissa Duko, December 28, 2017

The rollercoaster that was 2016 kicked into high gear in 2017. We had influencer debacles courtesy of Kendall Jenner, “unsafe skies” (ahem United Airlines), and even a music festival that was eerily like Lord of the Flies. With all this fodder, we had plenty of material to work with and infuse into our blog posts.

A Look Back at the Top 15 Most Memorable Memes of 2017

By Melissa Duko, December 19, 2017

In digital marketing, memes are often a go-to method of injecting a little levity into an otherwise dry piece of content. They’re also a great way to foster social engagement, encouraging your audience to like, reshare, and comment.