eZanga Blog

Melissa Duko

Melissa Duko is the Senior Editor and Digital Specialist for eZanga. She brings to her role 11 years of journalism experience and a love of all things pop culture. A graduate of the University of Delaware, she holds a Bachelor of Arts in English, concentration business and technical writing, minor Art History. She also has a Master of Science in professional writing for the public and private sector from Towson University. She isn’t afraid to admit that her love for Starbucks is at gold member status. (Since 2011!) And her penchant for retaining pop culture trivia means she knows what "rickrolling" is and isn’t afraid to use it.
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The Secret Sauce to Making Great Linkbait

By Melissa Duko, October 19, 2017

Ah, clickbait. Who can resist an enticing headline like “5 Reasons Why Miley and Liam Won’t Last?” Or “Kate Hudson Burns Anthony Scaramucci in Hilarious Instagram Post”?

A/B vs Multivariate Testing: How to Choose the Right One

By Melissa Duko, October 10, 2017

Testing... Testing... 1-2-3. It’s rare to get something perfect the first time (unless you’re Beyonce). That’s why there’s testing. Through trial and error, you’re able to make modifications to fix what’s wrong until you get it right.

From Y to Z: How to Pivot Your Marketing Strategy for Gen Z

By Melissa Duko, October 05, 2017

Step aside, Millennials. Like an over-the-hill Real Housewife, you’re being cast aside for a shiny new trophy wife. Marketers have their eyes on the next generation: Generation Z.

Great Expectations: How to Satisfy Clients and Keep Your Sanity

By Melissa Duko, September 28, 2017

I’m about to break what’s been engrained in you since your first job: The customer is not always right.

Has Cutting the Cord Reached Its Peak?

By Melissa Duko, September 19, 2017

The cord cutting trend doesn’t appear to be showing any signs of slowing down. Every day more consumers are ditching traditional cable and satellite providers, instead opting for a “cordless lifestyle.”

AMP 101: What Digital Marketers Need to Know

By Melissa Duko, September 12, 2017

In 2015, Google recognized our need for speed and gifted us accelerated mobile pages (AMP). Or perhaps they were just looking to give Facebook’s Instant Articles some competition. Either way, publishers and advertisers are benefitting.

Brand Reactions: The Right (and Wrong) Way to Respond to a Disaster

By Melissa Duko, September 05, 2017

When a disaster strikes, it can serve as an opportunity for brands to give back to their customers and the community. But how a brand gives back can have a positive or negative impact on the brand’s reputation.

Supply Side and Demand Side: What You Need to Know

By Melissa Duko, August 03, 2017

Do you know the difference between a Supply Side Platform (SSP) and a Demand Side Platform (DSP)? Or would you have to phone a friend?

3 Things You Need to Know About Evergreen Content

By Melissa Duko, August 01, 2017

Creating great content takes time. There’s researching, drafting, editing, and revising. Hours of labor (and love) go into a single blog post. And then that post is shared one time and fades into the internet abyss.  

Why Dirty Call Tracking Numbers Aren't Worth It and How to Avoid Them

By Melissa Duko, July 20, 2017

If something is dirty you tend to avoid it, right? Unless it’s some delicious dirt pudding, no good can come of it. So, you’d think dirty call numbers would strike fear in the hearts of marketers.

The Dismantling of Net Neutrality Laws: What You Need to Know

By Melissa Duko, July 06, 2017

One, two, Trump is coming for you...