eZanga Blog

Melissa Duko

Melissa Duko is the Senior Editor and Digital Specialist for eZanga. She brings to her role 11 years of journalism experience and a love of all things pop culture. A graduate of the University of Delaware, she holds a Bachelor of Arts in English, concentration business and technical writing, minor Art History. She also has a Master of Science in professional writing for the public and private sector from Towson University. She isn’t afraid to admit that her love for Starbucks is at gold member status. (Since 2011!) And her penchant for retaining pop culture trivia means she knows what "rickrolling" is and isn’t afraid to use it.
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Supply Side and Demand Side: What You Need to Know

By Melissa Duko, August 03, 2017

Do you know the difference between a Supply Side Platform (SSP) and a Demand Side Platform (DSP)? Or would you have to phone a friend?

3 Things You Need to Know About Evergreen Content

By Melissa Duko, August 01, 2017

Creating great content takes time. There’s researching, drafting, editing, and revising. Hours of labor (and love) go into a single blog post. And then that post is shared one time and fades into the internet abyss.  

Why Dirty Call Tracking Numbers Aren't Worth It and How to Avoid Them

By Melissa Duko, July 20, 2017

If something is dirty you tend to avoid it, right? Unless it’s some delicious dirt pudding, no good can come of it. So, you’d think dirty call numbers would strike fear in the hearts of marketers.

The Dismantling of Net Neutrality Laws: What You Need to Know

By Melissa Duko, July 06, 2017

One, two, Trump is coming for you...

Should You Sell Out? Pros and Cons of Acquisition by a Big Brand

By Melissa Duko, June 29, 2017

When a big brand comes a-knocking, and the numbers are right, the temptation to “sell out” may be too irresistible to resist.

5 Best Practices for Publishing Your Content on LinkedIn

By Melissa Duko, June 06, 2017

Whether you’re a new content writer or seasoned writer trying to break into a different industry, getting published is no easy task. It’s a bit like which came first: the chicken or the egg? Oftentimes, a portfolio of published work is required to score that coveted guest writer spot. But how do you get that initial break to build your portfolio?  

Scaling the Inverted Traffic Pyramid: What You Need to Know

By Melissa Duko, May 23, 2017

Advertisers know pay per call offers the quickest response for customers. But why aren’t your call center’s phones ringing off the hook? It could be because your call bids aren’t hitting that “inverted traffic” sweet spot.

Brand Safety: How Poor Word Choice Can Hurt

By Melissa Duko, May 16, 2017

Sticks and stones may break my bones, but words can never hurt me.

Why Instagram Influencers Need to Be Careful What They Promote

By Melissa Duko, May 11, 2017

Influencer marketing can be extremely lucrative. Get paid big bucks for taking two seconds to post a sponsored Instagram post? No need to think twice.  

How to Identify and Capitalize on a Marketing Trend

By Melissa Duko, May 02, 2017

Opportunity is everywhere. But while some advertisers have their finger on the pulse of market trends, others come to the game late. Or even worse: remain forever clueless.

5 Editing Tools to Use in a Pinch

By Melissa Duko, April 25, 2017

Don’t worry editors, this isn’t a blog post about making your jobs obsolete. Nothing can replace the skills of a seasoned editor. Not even the most sophisticated bot or online editing tool can accurately check for deviations from a company’s in-house style guide, or understand all the nuances of the human language.