Testing... Testing... 1-2-3. It’s rare to get something perfect the first time (unless you’re Beyonce). That’s why there’s testing. Through trial and error, you’re able to make modifications to fix what’s wrong until you get it right.
Step aside, Millennials. Like an over-the-hill Real Housewife, you’re being cast aside for a shiny new trophy wife. Marketers have their eyes on the next generation: Generation Z.
I’m about to break what’s been engrained in you since your first job: The customer is not always right.
The cord cutting trend doesn’t appear to be showing any signs of slowing down. Every day more consumers are ditching traditional cable and satellite providers, instead opting for a “cordless lifestyle.”
In 2015, Google recognized our need for speed and gifted us accelerated mobile pages (AMP). Or perhaps they were just looking to give Facebook’s Instant Articles some competition. Either way, publishers and advertisers are benefitting.
When a disaster strikes, it can serve as an opportunity for brands to give back to their customers and the community. But how a brand gives back can have a positive or negative impact on the brand’s reputation.
Do you know the difference between a Supply Side Platform (SSP) and a Demand Side Platform (DSP)? Or would you have to phone a friend?
Creating great content takes time. There’s researching, drafting, editing, and revising. Hours of labor (and love) go into a single blog post. And then that post is shared one time and fades into the internet abyss.
If something is dirty you tend to avoid it, right? Unless it’s some delicious dirt pudding, no good can come of it. So, you’d think dirty call numbers would strike fear in the hearts of marketers.
One, two, Trump is coming for you...