eZanga Blog

Melissa Duko

Melissa Duko is the Senior Editor and Digital Specialist for eZanga. She brings to her role 11 years of journalism experience and a love of all things pop culture. A graduate of the University of Delaware, she holds a Bachelor of Arts in English, concentration business and technical writing, minor Art History. She also has a Master of Science in professional writing for the public and private sector from Towson University. She isn’t afraid to admit that her love for Starbucks is at gold member status. (Since 2011!) And her penchant for retaining pop culture trivia means she knows what "rickrolling" is and isn’t afraid to use it.
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PPC, Calls, and Display: Choosing the Best Method For Your Business

By Melissa Duko, March 23, 2017

When a company decides to invest resources into digital advertising, it’s a smart move. But deciding to do digital advertising is just the first step. Digital advertising is a broad umbrella term. There are many subsets or types of advertising: pay per call, pay per click, and display.

What We Can Learn from Journalists: The Original Content Marketers

By Melissa Duko, March 21, 2017

Content marketers create and share content to attract and convert customers. You know who else produces content to attract (and inform) their audience? Journalists.

Ring the Alarm: Why You Need a Call Disposition Report

By Melissa Duko, March 09, 2017

“I’m going to need those TPS reports...”

5 Things You Need to Know Before Cutting the Cable Cord

By Melissa Duko, February 23, 2017

Cable companies are doing a great job of offering their customers TV access on-the-go. Scream Queens, Big Bang Theory, American Horror Story, are all at your fingertips. But 24/7 TV access wherever and whenever isn’t easing the pain of rising cable and satellite TV costs.

What Might Have Been: Why Ad Giants Didn't Buy Twitter

By Melissa Duko, February 21, 2017

Since hitting their milestone 10th birthday last year, it appears Twitter’s days as a standalone entity are numbered. The platform is lagging, both in sales and growth, and not even President Donald Trump’s tweet rants can save it. Despite 300+ million users a month, their numbers can’t compare to other social giants like Facebook with its 1.6+ billion monthly users. And while they make $500+ million a quarter, Twitter’s stock has plummeted, too.  

3 Ways to Avoid Being a "Thirsty" Brand

By Melissa Duko, February 16, 2017

Brands recognize the value in personalization. Connecting with your audience on a tailored level, boosts brand loyalty and consumer engagement.

Ad Fraud the Musical: Hamilton vs Ticketmaster Bots

By Melissa Duko, January 24, 2017

Ticketmaster’s terrible reputation is nothing new. All you need to do is Google “Ticketmaster” and you’ll see one-star ratings and angry reviews galore.

How to Guide for Navigating LinkedIn Groups

By Melissa Duko, January 19, 2017

The beginning of the year is a great time to revamp your professional LinkedIn profile. Updating your headshot and content to reflect your current position and skills ensures employers and clients are seeing the most recent and best version of you.

7 Things You Need to Do for a Strong LinkedIn Profile

By Melissa Duko, January 05, 2017

With 467 million members, LinkedIn is the world’s largest professional networking platform. Yet, some individuals still think they don’t need a LinkedIn profile.

6 Trends That Will Drive Digital Marketing in 2017

By Melissa Duko, January 03, 2017

Happy New Year! The hustle and bustle of the holidays may be over, but we still have one more gift for you to unwrap.

Top 12 eZanga Posts From the Past Year That You Need to Read

By Melissa Duko, December 29, 2016

For many of us, we’ve never been so glad to see a year end. 2016 has been a roller coaster of emotions to put it lightly. Harambe, the election, Alan Thicke dying. We’re ready to archive this year.