eZanga Blog

Melissa Duko

Melissa Duko is the Senior Editor and Digital Specialist for eZanga and its ad fraud management platform, Anura. She brings to her role more than a decade of journalism and editing experience. A graduate of the University of Delaware, she holds a Bachelor of Arts in English, concentration business and technical writing, minor Art History. She also has a Master of Science in professional writing for the public and private sector from Towson University. She isn’t afraid to admit that her love for Starbucks is at gold member status. (Since 2011!)
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Black Friday: How Brands Are Fighting the Retail Apocalypse

By Melissa Duko, November 09, 2017

The origin of Black Friday goes a little something like this: Retailers who were operating at a loss (in the red) rebounded (went into the black) thanks to holiday shoppers who snagged discounted goods the day after Thanksgiving.   

5 Good Reasons to Start Your Small Business Saturday Strategy Now

By Melissa Duko, November 02, 2017

“Look Charlie, let’s face it. We all know that Christmas is a big commercial racket. It’s run by a big eastern syndicate, you know.” - Lucy, Peanuts.

4 Easy Tips for Discovering Your Blogging Voice

By Melissa Duko, October 24, 2017

Launching a blog has never been easier. Nowadays with so many platforms available anyone can start a blog. But unfortunately, not everyone’s blog will be a success. The harsh reality is 90% of blogs aren’t read.

The Secret Sauce to Making Great Linkbait

By Melissa Duko, October 19, 2017

Ah, clickbait. Who can resist an enticing headline like “5 Reasons Why Miley and Liam Won’t Last?” Or “Kate Hudson Burns Anthony Scaramucci in Hilarious Instagram Post”?

A/B vs Multivariate Testing: How to Choose the Right One

By Melissa Duko, October 10, 2017

Testing... Testing... 1-2-3. It’s rare to get something perfect the first time (unless you’re Beyonce). That’s why there’s testing. Through trial and error, you’re able to make modifications to fix what’s wrong until you get it right.

From Y to Z: How to Pivot Your Marketing Strategy for Gen Z

By Melissa Duko, October 05, 2017

Step aside, Millennials. Like an over-the-hill Real Housewife, you’re being cast aside for a shiny new trophy wife. Marketers have their eyes on the next generation: Generation Z.

Great Expectations: How to Satisfy Clients and Keep Your Sanity

By Melissa Duko, September 28, 2017

I’m about to break what’s been engrained in you since your first job: The customer is not always right.

Has Cutting the Cord Reached Its Peak?

By Melissa Duko, September 19, 2017

The cord cutting trend doesn’t appear to be showing any signs of slowing down. Every day more consumers are ditching traditional cable and satellite providers, instead opting for a “cordless lifestyle.”

AMP 101: What Digital Marketers Need to Know

By Melissa Duko, September 12, 2017

In 2015, Google recognized our need for speed and gifted us accelerated mobile pages (AMP). Or perhaps they were just looking to give Facebook’s Instant Articles some competition. Either way, publishers and advertisers are benefitting.

Brand Reactions: The Right (and Wrong) Way to Respond to a Disaster

By Melissa Duko, September 05, 2017

When a disaster strikes, it can serve as an opportunity for brands to give back to their customers and the community. But how a brand gives back can have a positive or negative impact on the brand’s reputation.

Supply Side and Demand Side: What You Need to Know

By Melissa Duko, August 03, 2017

Do you know the difference between a Supply Side Platform (SSP) and a Demand Side Platform (DSP)? Or would you have to phone a friend?