eZanga Blog

Melissa Duko

Melissa Duko is the Senior Editor and Digital Specialist for eZanga and its ad fraud management platform, Anura. She brings to her role more than a decade of journalism and editing experience. A graduate of the University of Delaware, she holds a Bachelor of Arts in English, concentration business and technical writing, minor Art History. She also has a Master of Science in professional writing for the public and private sector from Towson University. She isn’t afraid to admit that her love for Starbucks is at gold member status. (Since 2011!)

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15 Tools to Streamline Your Content Curation

By Melissa Duko, March 07, 2018

76% of marketers share curated content on social media. Curated content increases brand visibility and audience engagement, but curating that content can be daunting.

How Retailers Are Surviving by Following the "Amazon Playbook"

By Melissa Duko, January 31, 2018

The Amazon effect is in full swing and the retail apocalypse is taking no prisoners. For many brick-and-mortar brands, it’s a tumultuous time. They feel like they’re getting it from all sides.

General Data Protection Regulation: What You Need to Know

By Melissa Duko, January 24, 2018

The General Data Protection Regulation (GDPR) is nothing new. It’s been in the works since 2016 when the European Union (EU) drafted legislation to regulate consumer privacy. But for U.S. companies, the deadline to get on board is fast approaching. They have until May 25, 2018 to update their current policies and ensure compliance.  

8 Trends That Will Drive Digital Marketing in 2018

By Melissa Duko, January 10, 2018

Welcome to a new year and a fresh first quarter. For digital marketers, there’s no better time to pivot your digital marketing strategy than now.

7 Things You Need to Do for a Strong LinkedIn Profile

By Melissa Duko, January 03, 2018

With 467 million members, LinkedIn is the world’s largest professional networking platform. Yet, some individuals still think they don’t need a LinkedIn profile.

Top 12 eZanga Posts From the Past Year That You Need to Read

By Melissa Duko, December 28, 2017

The rollercoaster that was 2016 kicked into high gear in 2017. We had influencer debacles courtesy of Kendall Jenner, “unsafe skies” (ahem United Airlines), and even a music festival that was eerily like Lord of the Flies. With all this fodder, we had plenty of material to work with and infuse into our blog posts.

A Look Back at the Top 15 Most Memorable Memes of 2017

By Melissa Duko, December 19, 2017

In digital marketing, memes are often a go-to method of injecting a little levity into an otherwise dry piece of content. They’re also a great way to foster social engagement, encouraging your audience to like, reshare, and comment.

Black Friday: How Brands Are Fighting the Retail Apocalypse

By Melissa Duko, November 09, 2017

The origin of Black Friday goes a little something like this: Retailers who were operating at a loss (in the red) rebounded (went into the black) thanks to holiday shoppers who snagged discounted goods the day after Thanksgiving.   

5 Good Reasons to Start Your Small Business Saturday Strategy Now

By Melissa Duko, November 02, 2017

“Look Charlie, let’s face it. We all know that Christmas is a big commercial racket. It’s run by a big eastern syndicate, you know.” - Lucy, Peanuts.

4 Easy Tips for Discovering Your Blogging Voice

By Melissa Duko, October 24, 2017

Launching a blog has never been easier. Nowadays with so many platforms available anyone can start a blog. But unfortunately, not everyone’s blog will be a success. The harsh reality is 90% of blogs aren’t read.

The Secret Sauce to Making Great Linkbait

By Melissa Duko, October 19, 2017

Ah, clickbait. Who can resist an enticing headline like “5 Reasons Why Miley and Liam Won’t Last?” Or “Kate Hudson Burns Anthony Scaramucci in Hilarious Instagram Post”?