The origin of Black Friday goes a little something like this: Retailers who were operating at a loss (in the red) rebounded (went into the black) thanks to holiday shoppers who snagged discounted goods the day after Thanksgiving.
“Look Charlie, let’s face it. We all know that Christmas is a big commercial racket. It’s run by a big eastern syndicate, you know.” - Lucy, Peanuts.
Launching a blog has never been easier. Nowadays with so many platforms available anyone can start a blog. But unfortunately, not everyone’s blog will be a success. The harsh reality is 90% of blogs aren’t read.
Testing... Testing... 1-2-3. It’s rare to get something perfect the first time (unless you’re Beyonce). That’s why there’s testing. Through trial and error, you’re able to make modifications to fix what’s wrong until you get it right.
Step aside, Millennials. Like an over-the-hill Real Housewife, you’re being cast aside for a shiny new trophy wife. Marketers have their eyes on the next generation: Generation Z.
I’m about to break what’s been engrained in you since your first job: The customer is not always right.
The cord cutting trend doesn’t appear to be showing any signs of slowing down. Every day more consumers are ditching traditional cable and satellite providers, instead opting for a “cordless lifestyle.”
In 2015, Google recognized our need for speed and gifted us accelerated mobile pages (AMP). Or perhaps they were just looking to give Facebook’s Instant Articles some competition. Either way, publishers and advertisers are benefitting.
When a disaster strikes, it can serve as an opportunity for brands to give back to their customers and the community. But how a brand gives back can have a positive or negative impact on the brand’s reputation.
Do you know the difference between a Supply Side Platform (SSP) and a Demand Side Platform (DSP)? Or would you have to phone a friend?