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Melissa Healion

Melissa is eZanga's former Marketing and PR Specialist.

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The Advantages of SMS Marketing

By Melissa Healion, February 25, 2013

With over 1.2 billion mobile phones among urban and rural locations, marketing leaders simply can't ignore mobile text messaging (SMS) as a marketing strategy. According to Anchor Mobile, "95% of all mobile users (both smartphone and non-smartphone users) have been connected to brands that are using SMS marketing to reach their customers."