eZanga Blog

Melissa Healion

Melissa is a New Jersey native brought to Delaware for college. She started with eZanga as an intern and we liked her so much, we decided to keep her! Melissa graduated from the University of Delaware in January 2014 and has past experience as a PR Assistant for a marketing communications company. Melissa is a member of Alpha Phi Fraternity, loves to run, spend time with friends and family and go to the beach.

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The Advantages of SMS Marketing

By Melissa Healion, February 25, 2013

With over 1.2 billion mobile phones among urban and rural locations, marketing leaders simply can't ignore mobile text messaging (SMS) as a marketing strategy. According to Anchor Mobile, "95% of all mobile users (both smartphone and non-smartphone users) have been connected to brands that are using SMS marketing to reach their customers."