Take a look around your living room during a family gathering. What do you see? Grandma and Grandpa watching an old movie? The grandkids glued to their iPads and snapchatting selfies? Your brothers and sisters playing cards at the table while posting family photos to Facebook? Everyone uses technology differently, but there are some generational similarities you can lean upon.
To get aggressive with their advertising efforts, marketers are turning to pay per call advertising to push their agendas. A phone call has always been coveted, but honing in on the types of phone calls needed takes a bit of practice and tracking.
Digital advertising commands large portions of ad spend, and it appears 2016 will be the breakout year when digital display ad spending finally surpasses search ad spend in the U.S. So, why does that matter? Well, if you’re only focusing on your search strategy and ignoring display, you’d be remiss to know your competitors are pulling ahead of you.
Stalking: to pursue or approach stealthily.
What is success? For some, it's a feeling you get when you’ve done the best you can and you feel good about the outcome. For others, it's something tangible, materialistic, or concrete like a bigger house, better car, or grander vacations. No matter how you define success, it’s an all-around great feeling we all strive to have.
Preschoolers have an awesome to-do list for the day: play, have a snack, learn, see a friend, eat lunch, take a long nap, do some art, and go home with adults who cater to their every need.
Ad fraud. It’s a dirty phrase our industry just can’t seem to shake. It’s sneaky, outwardly hiding in some of the most transparent of places and sometimes it’s right out there in the open. But, as out in the wild as we believe it to be, you might be surprised how many marketers are unsure of the true effects of ad fraud on their business long term.
“A picture is worth a thousand words.” Digital advertising is the crux of this adage. Advertisers have a very small window to capture a viewer’s attention, and display advertising allows these advertisers to draw in users by placing images and messages on websites where they’re already present.
Pay per call advertising can be an excellent complement to any advertising campaign. The calls generated may be more expensive per lead, but each lead has a higher likelihood of converting into a sale.