Advertisers are losing $7.2 billion annually to ad fraud. Did you know that includes pay per call fraud, too?
You have a successful blog, or at least you’re working on making it a successful blog. You’ve put blood, sweat, and tears into selecting the perfect template, ideal color scheme, and a font that is clean and crisp with a bit of personality. This blog represents you or your company, so I hate to be the bearer of bad news: you’re vulnerable, and could be losing a percentage of your paid and organic website traffic to fraudsters.
To run a truly successful business, great delegators know they can’t do it alone. You need to be more than just a one man team. But when you’re the one calling the shots, it can be hard relinquishing control. After all, your company is an extension of you.
Programmatic advertising, like the infamous Righteous Brothers serenade on Top Gun, has lost that loving feeling...now it’s gone, gone, gone, whoa whoa.
Click fraud has been around for years and, unfortunately, isn’t going anywhere. It hurts everyone, so obviously we all want it gone. But would you ever guess that your own servers might be part of the problem?