eZanga Blog

Ryan Kettler

Ryan Kettler is the Senior Digital Marketing Manager for RBC Bank. He's an internet marketing zealot, sports fanatic, devoted runner, avid golfer, beer connoisseur, and live music enthusiast. In his spare time, he can be found running 5ks, sampling IPAs, and cheering on his North Carolina State Wolfpack.

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Sitelinks: What Are They and Why They're Important for SEO

By Ryan Kettler, August 29, 2014

I’m sure you’ve seen sitelinks before, but you may not have realized it.

4 Ways Google Webmaster Tools Helps Your Content Marketing

By Ryan Kettler, July 23, 2014

As a small business owner, marketer, or solopreneur, you wear a lot of hats, and you wouldn’t have it any other way. You love multi-tasking, juggling responsibilities, and understanding every aspect of your business, but there’s one title that many of you shy away from: webmaster.

3 Necessities When Writing for Co-Marketing Partners

By Ryan Kettler, May 06, 2014

Building your website authority using high-quality content and relevant backlinks from your co-marketingpartners is one of the most impactful tactics you can perform as a marketer.

5 Traits of the Most Engaging Blog Posts

By Ryan Kettler, March 06, 2014

If you've ever blogged before, whether it be for personal use or for your business, you know how challenging it can be to engage your visitors. I know this firsthand. If you have a small audience or a “boring” product/service, it makes it even more challenging.

3 Page Title Optimization Tips for Small Business Marketers

By Ryan Kettler, January 16, 2014

Every small business marketer should know what page titles are and how they affect your search engine optimization (SEO). Page titles could be the single-most important and powerful SEO item on each of your pages when it comes to establishing keyword relevance.

How to Fit Content Marketing Into Your Busy Schedule

By Ryan Kettler, November 15, 2013

As small business marketers, we have a pretty tough gig. We're given limited resources and budget and expected to work magic. Most of the time we do, but sometimes we fail, and that's okay. At the end of the day, we still love our jobs and still enjoy marketing.

3 Post-Hummingbird Content Marketing Techniques

By Ryan Kettler, October 18, 2013

As a small business marketer trying to get more business online, you can rest assured of one thing: nothing ever remains constant. Things are always changing, whether it be a new technique, a new tool, or in this case, a new algorithm update to Google.