I’m sure you’ve seen sitelinks before, but you may not have realized it.
As a small business owner, marketer, or solopreneur, you wear a lot of hats, and you wouldn’t have it any other way. You love multi-tasking, juggling responsibilities, and understanding every aspect of your business, but there’s one title that many of you shy away from: webmaster.
Building your website authority using high-quality content and relevant backlinks from your co-marketingpartners is one of the most impactful tactics you can perform as a marketer.
If you've ever blogged before, whether it be for personal use or for your business, you know how challenging it can be to engage your visitors. I know this firsthand. If you have a small audience or a “boring” product/service, it makes it even more challenging.
Every small business marketer should know what page titles are and how they affect your search engine optimization (SEO). Page titles could be the single-most important and powerful SEO item on each of your pages when it comes to establishing keyword relevance.
As small business marketers, we have a pretty tough gig. We're given limited resources and budget and expected to work magic. Most of the time we do, but sometimes we fail, and that's okay. At the end of the day, we still love our jobs and still enjoy marketing.
As a small business marketer trying to get more business online, you can rest assured of one thing: nothing ever remains constant. Things are always changing, whether it be a new technique, a new tool, or in this case, a new algorithm update to Google.