Long-form content marketing is one of those Internet marketing buzz-phrases that gets kicked around quite a bit, especially as of late. If you ask a couple of digital marketers to explain the concept, you’re likely to get a couple of different answers. However, they’re likely to agree on this much: It works.
You know that branding matters. In fact, as a marketer, you’ve probably spent a good amount of your career working to build the image of your own company or the companies of your clients. You know the importance of consistent messaging, color schemes, logos and language. You understand that for a brand to grow, it must be recognized. Branding is what you do.
Quantitative studies, research, and surveys are essential tools to measure the success of a corporation. Sometimes they're used strictly inside the brand, and other times the research or information analysis is published and shared. Regardless of the purpose for data collection, people tend to respond to the data when it’s represented in a visually appealing way (click to tweet). That's what's known as analytical storytelling.
If you’ve ever been convinced to buy your stocks up as quickly as possible because levels for one of your favorite products are running low, or because there’s a danger of production being ceased, you’ve experienced scarcity marketing. Women have experienced this with regularity throughout history. Discontinued lipstick is nothing to joke about. Keep reading to learn how to implement it in your own plans and get examples of companies that have done it well.