Long-form content marketing is one of those Internet marketing buzz-phrases that gets kicked around quite a bit, especially as of late. If you ask a couple of digital marketers to explain the concept, you’re likely to get a couple of different answers. However, they’re likely to agree on this much: It works.
‘Tis the season for increased traffic and sales. As you untangle the lights and prepare for the chaotic whirl of the holiday season, don’t forget to include plans for your ecommerce site. Your online store is no different than its brick-and-mortar cousins in that it requires some strategic formulating and prep work before the holiday push.
People sometimes underestimate how much a company’s culture is tied to its financial success, ability to connect with customers, and longevity in a competitive marketplace. However, if you’re already well aware of how important company culture is, you may be wondering how to hire employees who will foster it.
Despite what a lot of newbie entrepreneurs, businesses, and even some mediocre corporations seem to believe, your brand is not determined by a logo, no matter how stunning it is (click to tweet). Your brand is what people perceive, think, or feel when they consume your content or buy your products.
You know that branding matters. In fact, as a marketer, you’ve probably spent a good amount of your career working to build the image of your own company or the companies of your clients. You know the importance of consistent messaging, color schemes, logos and language. You understand that for a brand to grow, it must be recognized. Branding is what you do.
Quantitative studies, research, and surveys are essential tools to measure the success of a corporation. Sometimes they're used strictly inside the brand, and other times the research or information analysis is published and shared. Regardless of the purpose for data collection, people tend to respond to the data when it’s represented in a visually appealing way (click to tweet). That's what's known as analytical storytelling.
Facebook and Twitter have changed considerably over the years. One could say that both platforms have even transformed completely in the past few months. Twitter will soon have a redesigned profile which happens to be reminiscent of Facebook’s. And of course, Facebook has also gone through a redesign for both desktop and mobile.
Content marketing and traditional journalism may have more in common than you think. Journalists are, after all, storytellers—even if the stories they tell happen to be true. Therefore, the success of any journalist depends on their ability to package their stories in a way that has massive appeal to as wide a variety of readers as possible.
If you’ve ever been convinced to buy your stocks up as quickly as possible because levels for one of your favorite products are running low, or because there’s a danger of production being ceased, you’ve experiencedscarcity marketing. Women have experienced this with regularity throughout history. Discontinued lipstick is nothing to joke about. Keep reading to learn how to implement it in your own plans and get examples of companies that have done it well.
Curiosity may have killed the cat, but it’s giving new life to online journalism (click to tweet). Quizzes, GIFs, and odd unexpected stories are taking over the web, and not just on your social media feeds. Increasingly, these “curiosities” are attracting the interest of journalists, bloggers, and content marketers who are struggling to find a way to connect with audiences online. The Atlantic coined the term “curiosity journalism” to include all those strange-but-interesting stories that...