eZanga Blog

Shane Barker

Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities. Need help launching a campaign? He's just one click away, www.shanebarker.com.

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How to Improve Your SEO Rankings Using Brand Mentions

By Shane Barker, October 10, 2018

In digital marketing, brand mentions are the latest buzz. Not only have they become an integral part of SEO, they’re also redefining Google’s way of measuring brand authority.  

How to Effectively Manage Micro-Influencers

By Shane Barker, June 13, 2018

Micro-influencers are a hot social media marketing trend. Collaborating with them can give you significant engagement without burning a hole in your pocket. By having a tighter number of followers (e.g. 1,000 to 50,000), this type of influencer is able to create stronger and more personal connections than a celebrity influencer who has 1 million plus followers.

How to Build Brand Trust With the Help of Influencers

By Shane Barker, March 28, 2017

According to Twitter, people trust an influencer’s opinion almost as much as they trust their own friend’s feedback. Clearly, what an influencer says matters, and it can significantly impact how consumers feel about your brand.

The Ultimate Guide to Micro-Influencers [Gifographic]

By Shane Barker, February 14, 2017

When you own a business, one of your biggest goals is to drive maximum profits with minimal spending. Not many marketing channels can help you do this. But influencer marketing has made a name for itself as one of the most cost-effective channels for marketing.

How to Pull off Your Very First Influencer Marketing Campaign

By Shane Barker, January 12, 2017
Creating content and ads that resonate with Generation Z isn’t easy. Unlike previous generations, celeb endorsements don’t fly with Gen Z. Only 7% of those ages 14-17 watch sponsored content featuring celebrities.

Gen Z is all about authenticity. They want real reviews from real people. Not celebs who slap their name on something they’ve never used, just to collect a paycheck.

4 Ways to Take Your Startup to the Next Level with Digital Marketing

By Shane Barker, October 27, 2016

So you’ve set out on your own and established a small startup. Now you’re trying to market your brand online and get your name out there to as many people as possible. And as a startup, you need to do it quickly and cost-effectively.

5 Digital Marketing Misconceptions That Will Ruin Your Business

By Shane Barker, October 11, 2016

People only use 10% of their brain. Einstein failed math as a kid. The Great Wall of China can be seen from space. How many of these misconceptions have you bought into? Some misconceptions can be so popular that they eventually turn into “facts.” And even without checking the source, most people end up believing that these misconceptions are actually true.

How to Calculate SEO ROI And Increase It Like Mad

By Shane Barker, March 04, 2016

Companies spend thousands of dollars a year on search engine optimization. In fact, bigger firms might even end up spending over $10,000 a month for a national or international campaign.

SEO vs. PPC: Which Is the Best for Your Business's Growth?

By Shane Barker, September 28, 2015

You’re looking to boost traffic to your website. But you’re not quite sure whether to use SEO or PPC.

5 Advanced Keyword Analysis Tips for Your PPC Strategy

By Shane Barker, April 21, 2015

Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign's lifespan. Earning your spot among the top ranks for the right targeted keywords will put your business far ahead of your competitors. But to earn that spot, you need strong keyword analysis skills. Skills that bring in traffic and let you anticipate the newest changes in market conditions.