In digital marketing, brand mentions are the latest buzz. Not only have they become an integral part of SEO, they’re also redefining Google’s way of measuring brand authority.
Micro-influencers are a hot social media marketing trend. Collaborating with them can give you significant engagement without burning a hole in your pocket. By having a tighter number of followers (e.g. 1,000 to 50,000), this type of influencer is able to create stronger and more personal connections than a celebrity influencer who has 1 million plus followers.
According to Twitter, people trust an influencer’s opinion almost as much as they trust their own friend’s feedback. Clearly, what an influencer says matters, and it can significantly impact how consumers feel about your brand.
When you own a business, one of your biggest goals is to drive maximum profits with minimal spending. Not many marketing channels can help you do this. But influencer marketing has made a name for itself as one of the most cost-effective channels for marketing.
Gen Z is all about authenticity. They want real reviews from real people. Not celebs who slap their name on something they’ve never used, just to collect a paycheck.
So you’ve set out on your own and established a small startup. Now you’re trying to market your brand online and get your name out there to as many people as possible. And as a startup, you need to do it quickly and cost-effectively.
People only use 10% of their brain. Einstein failed math as a kid. The Great Wall of China can be seen from space. How many of these misconceptions have you bought into? Some misconceptions can be so popular that they eventually turn into “facts.” And even without checking the source, most people end up believing that these misconceptions are actually true.
Companies spend thousands of dollars a year on search engine optimization. In fact, bigger firms might even end up spending over $10,000 a month for a national or international campaign.
You’re looking to boost traffic to your website. But you’re not quite sure whether to use SEO or PPC.
Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign's lifespan. Earning your spot among the top ranks for the right targeted keywords will put your business far ahead of your competitors. But to earn that spot, you need strong keyword analysis skills. Skills that bring in traffic and let you anticipate the newest changes in market conditions.