eZanga Blog

Shannon Sysko

Shannon is a former eZanga Communications intern. In her spare time, she enjoys reading, writing, and marathoning Netflix shows.
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4 Essentials for the Best PPC Landing Page

By Shannon Sysko, January 04, 2016

There’s more to advertising than just ads. In any online marketing campaign, there are extra elements that support the ads. One of these is the landing page.

Let the Light Shine on Michelle Brammer

By Shannon Sysko, May 21, 2015

It’s not hard to see that we take a lot of pride in our office family here at eZanga. So this week we're showing off Michelle Brammer, Director of Marketing. Michelle is who we turn to for advice or a laugh, and it’s easy to see why.

Lead Traffic Guru: Frank Holland

By Shannon Sysko, April 16, 2015

This month’s employee spotlight zeros in on Frank Holland, Traffic Acquisition Manager. We always enjoy bragging about our talented team, and Frank’s no exception.

Comedy Hour with David Gail

By Shannon Sysko, April 02, 2015

Our next employee spotlight focuses on our one-man show, Business Operations Manager David Gail. David is a hard-working manager and jokester, which fits right in with our “Work Hard, Eat Hard, Play Hard” mentality.

3 Secrets to More Persuasive Advertising

By Shannon Sysko, March 16, 2015

Ever wonder how your ads really come across to users? Maybe you’re worried your messages are unclear. Or that you’re losing potential customers because of your word choice.

4 Reasons to Branch Out from the Big 3 Search Networks

By Shannon Sysko, March 09, 2015

Everyone and their brother knows about Google, Yahoo, and Bing. But have you tried an alternative search network instead?

How to Recognize and Prevent Burnout at Work

By Shannon Sysko, February 16, 2015

I know you’re thinking burnout is no big deal. That it’s the norm today and “I’m just stressed, it’s fine.” But maybe you’re not.

3 Things You Need to Know About Traffic Scoring

By Shannon Sysko, February 06, 2015

Traffic scoring isn’t a universal system and understanding it can be confusing. Especially when you’re working with more than one company, because each score is different.

The Problem Solver: Joe Rodichok

By Shannon Sysko, February 05, 2015

This Employee Spotlight turns to one of our first employees, IT Manager Joe Rodichok. Joe doesn’t like to be on camera, but we coaxed him to tell us more about his current projects.

5 Easy Tips for a More Professional LinkedIn Profile

By Shannon Sysko, January 28, 2015

“Be careful what you post on social media!”

4 Click Fraud Myths and How to Know Better

By Shannon Sysko, January 23, 2015

“Click fraud” is a dirty word that brings up connotations of malice and dishonesty. You may think you know what it is and how to prevent it. But you may be wrong (or partly wrong).