There’s more to advertising than just ads. In any online marketing campaign, there are extra elements that support the ads. One of these is the landing page.
It’s not hard to see that we take a lot of pride in our office family here at eZanga. So this week we're showing off Michelle Brammer, Director of Marketing. Michelle is who we turn to for advice or a laugh, and it’s easy to see why.
This month’s employee spotlight zeros in on Frank Holland, Traffic Acquisition Manager. We always enjoy bragging about our talented team, and Frank’s no exception.
Our next employee spotlight focuses on our one-man show, Business Operations Manager David Gail. David is a hard-working manager and jokester, which fits right in with our “Work Hard, Eat Hard, Play Hard” mentality.
Ever wonder how your ads really come across to users? Maybe you’re worried your messages are unclear. Or that you’re losing potential customers because of your word choice.
Everyone and their brother knows about Google, Yahoo, and Bing. But have you tried an alternative search network instead?
I know you’re thinking burnout is no big deal. That it’s the norm today and “I’m just stressed, it’s fine.” But maybe you’re not.
Traffic scoring isn’t a universal system and understanding it can be confusing. Especially when you’re working with more than one company, because each score is different.
This Employee Spotlight turns to one of our first employees, IT Manager Joe Rodichok. Joe doesn’t like to be on camera, but we coaxed him to tell us more about his current projects.
“Be careful what you post on social media!”
“Click fraud” is a dirty word that brings up connotations of malice and dishonesty. You may think you know what it is and how to prevent it. But you may be wrong (or partly wrong).