eZanga Blog

Shannon Sysko

Shannon is a former eZanga Communications intern. In her spare time, she enjoys reading, writing, and marathoning Netflix shows.
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3 Secrets to More Persuasive Advertising

By Shannon Sysko, March 16, 2015

Ever wonder how your ads really come across to users? Maybe you’re worried your messages are unclear. Or that you’re losing potential customers because of your word choice.

4 Reasons to Branch Out from the Big 3 Search Networks

By Shannon Sysko, March 09, 2015

Everyone and their brother knows about Google, Yahoo, and Bing. But have you tried an alternative search network instead?

3 Things You Need to Know About Traffic Scoring

By Shannon Sysko, February 06, 2015

Traffic scoring isn’t a universal system and understanding it can be confusing. Especially when you’re working with more than one company, because each score is different.

4 Click Fraud Myths and How to Know Better

By Shannon Sysko, January 23, 2015

“Click fraud” is a dirty word that brings up connotations of malice and dishonesty. You may think you know what it is and how to prevent it. But you may be wrong (or partly wrong).

Using AdWords Extensions to Get What You Want

By Shannon Sysko, January 19, 2015

We need to talk. I know this may come as a shock, but there's more out there. No, hear me out. Are you getting the results you want from Google AdWords? Have you even thought about AdWords Extensions?