eZanga Blog

Tanner Hackney

Tanner Hackney is a former eZanga Content Marketing intern. In his spare time, he enjoys writing, music, video games, and preaching about how physical copy is still relevant.

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How to Get the Most out of Your Auction Insights

By Tanner Hackney, August 12, 2015

You’re now a few months into your PPC campaign and you’re feeling on top of the world. But, don’t get too comfortable. Like radon gas in your basement, there are certain PPC analytics that are difficult to detect.

The 4 Pillars of a Strong Pay Per Call Campaign

By Tanner Hackney, August 10, 2015

While many prefer to communicate through instant messaging or email, phone calls remain incredibly effective for generating qualified leads. 75% of consumers claim that a phone call is the fastest way to get a response from a company, and up to 50% of phone calls can result in conversions. For these reasons, you may choose to add pay per call to your advertising arsenal.

How SEM and PPC Are Different, and Why It’s Important

By Tanner Hackney, August 05, 2015

With the amount of acronyms being thrown around in the online advertising world, things can get a little fuzzy. PPC, SEO, SEM, CTR, CTA - what does it all mean? This time around we’re going to focus on SEM and its two main components: SEO and PPC. There’s a big difference between these strategies, but both can do wonders for your marketing campaign, and in turn, your business.

Study up on the Essentials of PPC [Infographic]

By Tanner Hackney, July 31, 2015

There are several terms unique to the world of PPC, and they can often be confusing. It’s easy to forget the difference between CTR and CTA. And what’s the difference between geotargeting and retargeting? Learn all that and more in this comprehensive PPC article and infographic.

How to Notice Signs of an SEO Parasite [Infographic]

By Tanner Hackney, July 20, 2015

Living in the information age is a blessing and a curse. Everything is at our fingertips at a moment’s notice. Anyone can learn anything, and that’s great. But when you’re trying to find SEO professionals, the line between expert and con artist starts to blur.

Get to Know PPC with These 5 Tips

By Tanner Hackney, July 17, 2015

To the digital advertising novice, paid search advertising can be a frightening monster. But it doesn’t have to be. I’m here to turn on the lights and show you the pile of clothes in the corner isn’t so scary after all.

Helpful Video Ad Advice from a YouTube Addict

By Tanner Hackney, July 15, 2015

Being the most popular video sharing website on the internet, YouTube has a whopping 1 billion active users every month. Now that we’ve dropped that bombshell, it’s probably not surprising to hear YouTube is one of the best places to advertise. Whether you have a commercial or a static ad, YouTube offers ad space that can hit hundreds of millions of impressions every day.

How to Use PPC to Gain More Conversions

By Tanner Hackney, June 29, 2015

Say you’re running a website with little traffic. Chances are few people have heard of your site and are unaware of what you have to offer. There are thousands, maybe millions, of potential customers out there searching for the products or services you offer. They just don’t know that your business can help them, yet.