In digital marketing, brand mentions are the latest buzz. Not only have they become an integral part of SEO, they’re also redefining Google’s way of measuring brand authority.
So, what exactly are brand mentions? Brand mentions are when anyone in the digital space gives your brand a shoutout. This shoutout can be in the form of blog posts, social media posts, and even reviews. It’s essentially the New Age word-of-mouth marketing.
Here are some ways you can improve your SEO rankings by building up your brand mentions.
1. Track Your Mentions
Do you know what your customers are saying about you online? What you don’t know can hurt your SEO. By tracking your brand mentions, you can keep tabs on your brand’s online reputation, get objective insights on customer satisfaction, and brainstorm new product and innovation ideas.Related Post: The Importance of a Local SEO Strategy
Let’s say someone angrily tweets that your company is lacking in customer response time. With brand monitoring, you’ll get an alert that your business was mentioned, and you’ll be able to address the situation. Helpful, right?
But tracking mentions is a time-consuming task. Luckily, there are many tools available that can help. The most well-known one is Google Alerts, which can track your brand mentions on multiple online channels.
Source: Google Alerts
Google Alerts can also assist with following industry news, keeping tabs on your competitors to see how they’re performing, building a network within your niche, finding new opportunities for guest blogging, and tracking phrases and keywords for new content.
Which brings us to...
2. Use Relevant and Unique Content
Brand mentions are a great way to see what type of content is trending in your industry. You can use relevant and trending topics as inspiration for your own blog posts. You may also find that you already have an existing blog post that just needs a quick content update to fit a current trend.
Related Post: 4 Easy Tips for Discovering Your Blogging Voice
Source: Google Alerts
By writing relevant, trendy content you’ll increase your odds of Google giving your content a better SEO ranking. A higher SEO ranking improves the chances of people sharing your content with their social media followers, which in turn grows your brand awareness.
3. Blog for Authority Sites
Guest blogging is another effective way to improve your SEO ranking. When you write for another business, they’ll share your content with their audience, increasing your brand exposure.
Aim for sites that have a higher domain authority, which will increase your brand’s visibility. Here, the Groove reached more than 1 million people by guest posting on multiple authority websites and blogs.
Simply by guest blogging you can significantly increase your brand mentions, and in turn, your SEO ranking.
4. Provide Excellent Customer Service
Scroll through any social media platform and you’re sure to see at least one customer service experience post (both good and bad). Ideally, you want your customers to share their positive experiences via digital shoutouts.
Nike’s support page on Twitter is a great example of excellent customer service. They provide their customers with 24/7 support and response in multiple languages.
By using a public platform like Twitter for their support page, they’re making it easy for their followers to retweet positive experiences. With every positive retweet (or Facebook share), your SEO is growing.
Remember, SEO is a long-term strategy and there are no overnight results. By following the above-mentioned steps, you can harness the power of your brand mentions to help boost your website’s rankings in search engines. Good luck!