Keeping your social feeds populated with fresh content isn’t easy. Finding and producing content to share is time consuming. And sometimes, you may even encounter the social marketer’s equivalent of “writer’s block.”
However, it’s crucial you stay on top of your social sharing. If your company doesn’t have a strong social media presence, another brand will capture the attention of your target audience.
Here are a few simple ways to keep your social media content reservoir always filled to the brim.
Reshare Old Blog Posts
A lot of time and research goes into crafting a blog post. It’s a shame to only share it once. After the initial share, consider resharing your high performing blog posts.
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Be sure to space out your reshares (e.g. week later, month later, year later). Also how evergreen the content is will determine how far out you can reshare a post. For instance, seasonal posts will be time sensitive whereas a post about grammar works year-round.
When resharing, there are a variety of scheduling tools (e.g. CoSchedule and Hootsuite) you can use, which removes the guesswork in trying to remember how many times you’ve reshared a post. Plus, scheduling in advance saves you precious time.
Repurpose Existing Content
When you strike gold with a blog post that gets high engagement, continue that momentum by repurposing it into a shareable infographic. Infographics are highly visual and great for sharing on social.
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Venngage is an easy-to-use infographic maker that takes you through a three-step process to create professional-looking infographics and micrographics.
List posts are also ripe for repurposing. Instead of sharing “10 Camping Tips You Need to Know” as a single post, why not break it down into 10 individual social posts? After all, you have 10 camping tips that can be repurposed into tweets, LinkedIn posts, and Pinterest pins, right at your fingertips.
Use Audience Generated Content
When an audience loves a product, oftentimes they’ll share pics and posts about how great it is. Use those testimonials and influencers to help generate content to promote on your social.
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ModCloth encourages their audience to share pics featuring ModCloth products. Offer your followers a hashtag like ModCloth as a way to connect with followers and produce audience generated social content.
Customers are also a great source for questions that can be turned into social posts. Glass.com does this through their “Ask the Glass Detective” series. People ask specific questions about how to use glass. Then the company creates content to answer those questions and shares it on social.
Research Subcategories on Reddit
Want to know what consumers are saying about your industry? Reddit is an effective tool because it lets you tap into what the masses are posting in real-time. Look through sub categories or “subreddits” associated with your industry to see what your target audience is buzzing about.
Then craft social media posts pertaining to those topics.
Follow these tips, and you’ll have a never-ending well of ideas to draw from during your next social media dry spell. Coming up with fresh social media content on a consistent basis can sometimes be overwhelming. But hopefully these suggestions will make it easier.