Social media can be a great way to connect with prospects and eventually turn them into customers, especially Twitter.
But a lot has changed with Twitter profiles over the past few years, from the layout and the features, to the way tweets are displayed. Profile photos are larger, tweets can be filtered, and even your timeline is sorted based on Twitter’s algorithm.
If you’re trying to make a sale on social media, you want to be found. So, how can you make sure your profile is enhanced for visibility? Check on these six things to make sure every aspect of your Twitter profile is optimized.
While Twitter is generally a more casual platform, if you’re using your profile for sales purposes, you’ll need to make sure it’s branded and professional.
A professional headshot is the first impression followers will get of you. Your image appears next to your tweets, and it’s also at the top of your profile. You’ll want to follow guidelines for your profile image similar to what’s recommended for LinkedIn - a clear, recent photo with professional dress and a simple background.
It might be tempting to just use your company or business’ logo instead of getting a professional photo. But remember, people use social media to connect with humans, so consider using a professional headshot instead.
To increase your profile’s SEO visibility, you’ll also want to change the filename of your Twitter photo before you upload it. If you add relevant keywords that are separated by dashes, it’ll give you some SEO pull. You should also make sure your profile photo is 200 x 200 pixels for optimal loading speed.
Your header image is the largest and most prominent feature when someone visits your profile. But, that also means it’s a large space for you to get creative with.
Consider using a branded image if you’re a salesperson for a larger company, or even if you want to draw more attention to your personal brand. You can use your header image to display your usernames for other social sites as well.
Your header image can also be used to announce new products, promote an event, or simply to bring some joy to people who visit your profile (like with an inspirational quote).
Your profile’s header image can be changed at any time, which means you can also feature time-sensitive and seasonal header images. Just make sure you remember to switch it back. No one wants to see a Christmas header image when the holidays are over.
If your company doesn’t already have a branded Twitter banner, it’s easy to create your own. You can use image editing programs, such as Canva or Snappa, to create a profile banner. These programs already have templates with the correct dimensions (1500 x 500 pixels), and they even have shaded boxes over where the image will be cut off.
Once you create your header photo, you’ll want to test it out by viewing your profile on different devices. That way, you can ensure your Twitter banner looks right no matter where your profile is viewed.
Personal Bio and Information
It can be tricky to make your Twitter bio an equal mix of personal and professional, but it’s possible.
Think of your Twitter bio as a brief summary of who you are and what you tweet about. You can use emojis, hashtags, and other Twitter handles in your bio, so you can get creative. But you only have 160 characters, so every word has to count for something.
Your bio will affect when you show up in the results of a Twitter search query, so keep the text relevant and casual. Make sure you update your bio regularly to reflect what you’re tweeting about, and you can even use it to promote current campaigns or events.
For your username, keep it short and simple. You only have 15 characters for your Twitter handle, and it’s what will appear every time someone tags you in a tweet. To improve your brand visibility, you might also want to consider matching your handle to your brand or company name.
If your company’s name is too long for your Twitter handle, include its Twitter handle or business name in your actual bio, so you’ll still show up if someone searches for it.
Also, be sure to add a link to your company’s website underneath your bio. That way, driving traffic to your business’ site is only a click away for consumers. You might even want to create a branded short link if your company’s URL is too long and gets cut off.
It’s much more aesthetically pleasing to view a custom short link, instead of a long one that gets cut off.
It might be tempting to just tweet out the headline of the article you’re sharing, but too much of that can get boring. With only 140 characters to work with, you have to get creative with your tweets if you want more prospects to find your profile.
If your tweet contains a photo, it’s 18% more likely to get clicked on and 150% more likely to be retweeted than a tweet without a photo. And with the way Twitter is set up, tweets with media content get much more attention, because they even have their own tab on your profile.
Hashtags can also help your tweets gain more visibility, which will lead more people back to your profile. There are many ways you can research hashtags, but you might want to start with a site like Hashtagify to see which hashtags are related to your industry.
Also keep in mind your website’s keywords when you tweet. While long-tail keywords may not translate perfectly onto Twitter, they’re a good place to start. Combine them with popular hashtags and relevant topics, and you’ll be off to a good start.
If you’re not quite sure what types of content or keywords are performing best for you, use Twitter Analytics. It’ll break down how many views, clicks, and retweets a post got, so you can review what’s performing and what isn’t.
Be wary about using too much industry jargon in your tweets. Put yourself in the minds of your consumers, and try to think how they would search. Those are the keywords and terms you should be focusing on the most.
You’ll also want to consider what pain points your potential consumers would be talking about. You can search for those terms and poach leads off of the results.
The most important way to optimize your tweets is to act human. If your tweets are too stiff and boring, they’ll seem automated. And very few people will interact with a completely automated Twitter profile.
A pinned tweet is perpetually placed at the top of your profile until you decide to change it. The most recent tweets will display underneath it, so it’ll be the first tweet your prospects see when they visit your profile.
Make sure your pinned tweet drives an emotion or action. You can pin a tweet that has performed really well, or one that contains information about an upcoming event or new announcement.
Optimize every aspect of your pinned tweet, from the keywords to the image. The optimal image size for Twitter is 440 x 220 pixels (or a 2:1 ratio). You can tweet up to four images at a time, and you’ll want to make sure the text is eye-catching (and grammatically correct).
There’s no point in tweeting if you aren’t optimizing your schedule to reach the largest audience.
Essentially, you can tweet as much as you want, but if you want to optimize the amount of engagement you get per tweet, then you should be tweeting around five times a day.
You also want to make sure you’re tweeting at the most popular times throughout the day, both for your followers and for the Twitter audience in general. The best times to post to the general Twitter audience are during the week around noon, 3 p.m., and 5 p.m. to 6 p.m.
If you want to make sure you’re tweeting at the most popular times of the day for your followers, use FollowerWonk’s analyze feature to create a custom Buffer schedule based on when your followers are actively engaging online.
Before you can really start connecting with prospects over Twitter, you need to make sure your profile and strategy are optimized. Once you do, it’ll be up to you to reach out to potential customers and show them that you have all the answers to their problems.