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Sip on This: Why You Need PPC and Pay Per Call

By Ashlee Dixon, December 21, 2017

Some decisions are easy to make (ahem Chipotle vs leftovers). But when it comes to your digital marketing strategy, choosing the right tools for your campaign isn’t always so simple. When deciding between pay per click (PPC) and pay per call, you might find yourself at a crossroads.   

A Look Back at the Top 15 Most Memorable Memes of 2017

By Melissa Duko, December 19, 2017

In digital marketing, memes are often a go-to method of injecting a little levity into an otherwise dry piece of content. They’re also a great way to foster social engagement, encouraging your audience to like, reshare, and comment.

7 of the Worst Ads of 2017

By Ashlee Dixon, December 14, 2017

When 2016 ended we were all hopeful. “It’s finally over,” we all shouted (and sighed) in relief. But little did we know that 2017 would bring another rollercoaster year of changes. In addition to political drama, fake news, and celeb deaths, 2017 gifted us with some of the worst ads in recent memory.

How to Enhance Your Brand Using Social Media

By Alexis Short, December 12, 2017

Social media is on the rise, with usage consistently increasing since 2008. Now 81% of Americans have at least one social media account. Worldwide, social media is estimated to have expanded well into 2.46 billion users and is expected to grow even more (up to 2.77 billion) in the coming years.

6 Ways Bad Communication Skills Can Damage Your Career

By Alana Domingo, December 07, 2017

As 2018 rapidly approaches, some of you may be looking for a change in the new year. Perhaps you’re seeking a new position in your field or starting to look at internship applications. As you read through job listings posted all over the web, you start to notice a common desired trait: excellent communication skills.

4 Steps to Launching Your Ecommerce Store on Amazon

By Ashlee Dixon, December 05, 2017

Starting an online business can be a great source of income. Unlike traditional brick-and-mortar stores, ecommerce allows you to reach consumers all over the world. On top of that, you can even generate revenue in your sleep. Pretty awesome, right?

Circle of Life: The Online Advertising Ecosystem [Infographic]

By Alana Domingo, November 30, 2017

Nature is a beautiful thing. All plants and animals, large and small, depend on each other to keep the world turning. However, if one piece of the puzzle goes missing, the whole ecosystem may crumble.

How to Maximize Your Holiday Marketing With Social Media

By Alexa Matia, November 28, 2017

The holidays are a magical time of year. Despite the holiday season starting earlier and earlier each year, there are some things that never get old: the food, the family, A Christmas Story, the killer sales. My wallet and waistline have a love/hate relationship with this time of year.

7 Tips to Get the Most out of Your Landing Page

By Alexis Short, November 21, 2017

Pay per click ads and their landing pages are a lot like runways. Let’s say a user (plane) searches online for coffee beans (destination). A PPC ad appears and the user clicks, initiating take-off. Where they arrive next is the landing page (runway).  

Rebranding: Those Who Got It Right (and Wrong)

By Ashlee Dixon, November 16, 2017

Branding is one of the most important steps for a business. How do you want to be perceived by your customers? Trustworthy and better than the competition most likely.

What Is Demographic Targeting and Why You Need It

By Alexis Short, November 14, 2017

When you’ve got a great product, it can be tempting to want to show the world your pay per click ads. But the reality is not everyone will like your product. (Sorry, truth hurts.) And when you’re a small business with a tight budget, you don’t want to waste valuable digital marketing dollars on consumers who won’t bite.