In 2016, mobile continued to possess that undeniable je ne sais quoi for marketers and consumers. It helped drive digital ad revenue to reach $32.7 billion in the first half of 2016 alone. And it kept the momentum going into the holiday shopping season, where mobile really shined.
Gen Z is all about authenticity. They want real reviews from real people. Not celebs who slap their name on something they’ve never used, just to collect a paycheck.
2016 brought about quite a few changes to digital advertising, including the death of side ads on Google and the introduction of expanded text ads. PPC is going strong, and the competition is higher than ever.
With 467 million members, LinkedIn is the world’s largest professional networking platform. Yet, some individuals still think they don’t need a LinkedIn profile.
Happy New Year! The hustle and bustle of the holidays may be over, but we still have one more gift for you to unwrap.
For many of us, we’ve never been so glad to see a year end. 2016 has been a roller coaster of emotions to put it lightly. Harambe, the election, Alan Thicke dying. We’re ready to archive this year.
Ask most marketers about the state of digital advertising, and they’ll tell you it’s come a long way. From the rise of mobile to the seemingly inevitable virtual reality takeover, digital advertising is advancing. But, there’s one area where it’s still lacking: fraud detection and prevention.
Let’s face it: we’re a judgmental society. You’re not supposed to judge a book by its cover, but we all do it. The first time we lay eyes on someone, we immediately form an opinion. Sometimes it’s good, sometimes it’s bad.
Think back to when you were a child. Do you remember the title of the first chapter book you read, or the first picture book? Probably the latter.
Marketers know the importance of leveraging retargeting. Retargeting is a great tool for nudging people off the proverbial fence and getting them to complete a purchase. But while most marketers use retargeting ads, not every brand is using them to their full potential or correctly.