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4 Ways to Improve Your Website’s Bounce Rate

By Alana Domingo, February 07, 2018

If you’re in the digital marketing space, you know monitoring your metrics is extremely important (even if it’s not always fun). You rely on data to quantify your work and measure your success. One way of evaluating your website’s performance is by keeping track of your bounce rate.

Our Top 4 Super Bowl Marketing Tips You Need to Know

By Katherine Nails, January 31, 2018

Last year 114 million people, or nearly one-third of Americans, watched the Super Bowl. These numbers make the game prime-time for advertisers and marketers. Because of this, commercial slots during the event are reportedly setting advertisers back $5 million, excluding production costs.

General Data Protection Regulation: What You Need to Know

By Melissa Duko, January 24, 2018

The General Data Protection Regulation (GDPR) is nothing new. It’s been in the works since 2016 when the European Union (EU) drafted legislation to regulate consumer privacy. But for U.S. companies, the deadline to get on board is fast approaching. They have until May 25, 2018 to update their current policies and ensure compliance.  

6 Online Certifications to Boost Your Digital Marketing Skills

By Alana Domingo, January 17, 2018

New year, new you. Or at least, an improved you. As 2018 kicks off, you might be thinking about boosting your job performance or beefing up your resume. But maybe you don’t have a ton of free time or money, or the thought of going back to school freaks you out. Well, the internet is here to help.

8 Trends That Will Drive Digital Marketing in 2018

By Melissa Duko, January 10, 2018

Welcome to a new year and a fresh first quarter. For digital marketers, there’s no better time to pivot your digital marketing strategy than now.

7 Things You Need to Do for a Strong LinkedIn Profile

By Melissa Duko, January 03, 2018

With 467 million members, LinkedIn is the world’s largest professional networking platform. Yet, some individuals still think they don’t need a LinkedIn profile.

Top 12 eZanga Posts From the Past Year That You Need to Read

By Melissa Duko, December 28, 2017

The rollercoaster that was 2016 kicked into high gear in 2017. We had influencer debacles courtesy of Kendall Jenner, “unsafe skies” (ahem United Airlines), and even a music festival that was eerily like Lord of the Flies. With all this fodder, we had plenty of material to work with and infuse into our blog posts.

8 Must-Have Tools for Better Project Management

By Jamie Chaffin, December 26, 2017

Keeping teams on task can be cumbersome, especially when you’re juggling multiple projects and managing remote employees. Effective project management is essential, but the days of sticky notes and hard copy memos to keep everyone in the loop no longer cut it.

Sip on This: Why You Need PPC and Pay Per Call

By Ashlee Dixon, December 21, 2017

Some decisions are easy to make (ahem Chipotle vs leftovers). But when it comes to your digital marketing strategy, choosing the right tools for your campaign isn’t always so simple. When deciding between pay per click (PPC) and pay per call, you might find yourself at a crossroads.   

A Look Back at the Top 15 Most Memorable Memes of 2017

By Melissa Duko, December 19, 2017

In digital marketing, memes are often a go-to method of injecting a little levity into an otherwise dry piece of content. They’re also a great way to foster social engagement, encouraging your audience to like, reshare, and comment.

7 of the Worst Ads of 2017

By Ashlee Dixon, December 14, 2017

When 2016 ended we were all hopeful. “It’s finally over,” we all shouted (and sighed) in relief. But little did we know that 2017 would bring another rollercoaster year of changes. In addition to political drama, fake news, and celeb deaths, 2017 gifted us with some of the worst ads in recent memory.