If you’re in the digital marketing space, you know monitoring your metrics is extremely important (even if it’s not always fun). You rely on data to quantify your work and measure your success. One way of evaluating your website’s performance is by keeping track of your bounce rate.
Last year 114 million people, or nearly one-third of Americans, watched the Super Bowl. These numbers make the game prime-time for advertisers and marketers. Because of this, commercial slots during the event are reportedly setting advertisers back $5 million, excluding production costs.
The General Data Protection Regulation (GDPR) is nothing new. It’s been in the works since 2016 when the European Union (EU) drafted legislation to regulate consumer privacy. But for U.S. companies, the deadline to get on board is fast approaching. They have until May 25, 2018 to update their current policies and ensure compliance.
New year, new you. Or at least, an improved you. As 2018 kicks off, you might be thinking about boosting your job performance or beefing up your resume. But maybe you don’t have a ton of free time or money, or the thought of going back to school freaks you out. Well, the internet is here to help.
Welcome to a new year and a fresh first quarter. For digital marketers, there’s no better time to pivot your digital marketing strategy than now.
With 467 million members, LinkedIn is the world’s largest professional networking platform. Yet, some individuals still think they don’t need a LinkedIn profile.
The rollercoaster that was 2016 kicked into high gear in 2017. We had influencer debacles courtesy of Kendall Jenner, “unsafe skies” (ahem United Airlines), and even a music festival that was eerily like Lord of the Flies. With all this fodder, we had plenty of material to work with and infuse into our blog posts.
Keeping teams on task can be cumbersome, especially when you’re juggling multiple projects and managing remote employees. Effective project management is essential, but the days of sticky notes and hard copy memos to keep everyone in the loop no longer cut it.
Some decisions are easy to make (ahem Chipotle vs leftovers). But when it comes to your digital marketing strategy, choosing the right tools for your campaign isn’t always so simple. When deciding between pay per click (PPC) and pay per call, you might find yourself at a crossroads.
In digital marketing, memes are often a go-to method of injecting a little levity into an otherwise dry piece of content. They’re also a great way to foster social engagement, encouraging your audience to like, reshare, and comment.
When 2016 ended we were all hopeful. “It’s finally over,” we all shouted (and sighed) in relief. But little did we know that 2017 would bring another rollercoaster year of changes. In addition to political drama, fake news, and celeb deaths, 2017 gifted us with some of the worst ads in recent memory.