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4 Steps to Master the Display Advertising Beast

By Christa House, April 18, 2017

At first glance, display advertising is like an adorable puppy dog; it’s visual and engaging. But when you start to tally up all of the things that go into creating and managing a display campaign, it can quickly transform into an intimidating beast.

How Colors Affect Your Marketing

By Jennifer Connor, April 13, 2017

Picking out the right colors to market your brand can be daunting. Researchers have found up to 90% of snap judgments made about products are based on color. Consumers are highly visual, and colors can influence how they view a brand’s personality and even credibility.

Online Privacy Is a Thing of the Past: What You Need to Know

By Melissa Duko, April 11, 2017

Concerns about online privacy are nothing new. But now there’s a major cause for concern. Last month, Congress ripped a page out of 1984’s playbook and repealed the Federal Communications Commission’s “Broadband Privacy Rules.”  

5 Web Design Trends Predicted by Shutterstock [Infographic]

By Adrienne Erin, April 06, 2017

Imagine a client asks you to redesign their golf course website. Easy enough. However, they want you to deliver a site design that’s not only on trend but will be relevant a year from now, too.

Retargeting Gone Wrong: 4 Tales of What Not to Do

By Melissa Duko, April 04, 2017

Retargeting is a great way to entice visitors who don’t convert right away, to finally take the plunge and purchase.

How to Bounce Back From Fake News

By Ashlee Dixon, March 30, 2017

Fake news. Sure, it seems harmless. It’s just juicy “clickbait” designed to get consumers to click. Miley Cyrus isn’t pregnant, but when you see an article titled: Miley’s Nightmare, Pregnant and Scared, you can’t help but want to know if it’s true.

How to Build Brand Trust With the Help of Influencers

By Shane Barker, March 28, 2017

According to Twitter, people trust an influencer’s opinion almost as much as they trust their own friend’s feedback. Clearly, what an influencer says matters, and it can significantly impact how consumers feel about your brand.

PPC, Calls, and Display: Choosing the Best Method For Your Business

By Melissa Duko, March 23, 2017

When a company decides to invest resources into digital advertising, it’s a smart move. But deciding to do digital advertising is just the first step. Digital advertising is a broad umbrella term. There are many subsets or types of advertising: pay per call, pay per click, and display.

What We Can Learn from Journalists: The Original Content Marketers

By Melissa Duko, March 21, 2017

Content marketers create and share content to attract and convert customers. You know who else produces content to attract (and inform) their audience? Journalists.

How to Reel in Leads With Your Landing Pages

By Ashlee Dixon, March 16, 2017

Digital advertising is a lot like fishing. You’re searching for that big fish. Your rod might be pay per click (PPC), pay per call, or display, and your ad is the bait. But once you’ve “hooked” your fish (ahem consumer), how do you reel them in? With landing pages.

What Works, and What Doesn't, When Advertising to the Young and Old

By Michelle Brammer, March 14, 2017

Take a look around your living room during a family gathering. What do you see? Grandma and Grandpa watching an old movie? The grandkids glued to their iPads and snapchatting selfies? Your brothers and sisters playing cards at the table while posting family photos to Facebook? Everyone uses technology differently, but there are some generational similarities you can lean upon.