At first glance, display advertising is like an adorable puppy dog; it’s visual and engaging. But when you start to tally up all of the things that go into creating and managing a display campaign, it can quickly transform into an intimidating beast.
Concerns about online privacy are nothing new. But now there’s a major cause for concern. Last month, Congress ripped a page out of 1984’s playbook and repealed the Federal Communications Commission’s “Broadband Privacy Rules.”
Imagine a client asks you to redesign their golf course website. Easy enough. However, they want you to deliver a site design that’s not only on trend but will be relevant a year from now, too.
Retargeting is a great way to entice visitors who don’t convert right away, to finally take the plunge and purchase.
According to Twitter, people trust an influencer’s opinion almost as much as they trust their own friend’s feedback. Clearly, what an influencer says matters, and it can significantly impact how consumers feel about your brand.
When a company decides to invest resources into digital advertising, it’s a smart move. But deciding to do digital advertising is just the first step. Digital advertising is a broad umbrella term. There are many subsets or types of advertising: pay per call, pay per click, and display.
Content marketers create and share content to attract and convert customers. You know who else produces content to attract (and inform) their audience? Journalists.
Digital advertising is a lot like fishing. You’re searching for that big fish. Your rod might be pay per click (PPC), pay per call, or display, and your ad is the bait. But once you’ve “hooked” your fish (ahem consumer), how do you reel them in? With landing pages.
Take a look around your living room during a family gathering. What do you see? Grandma and Grandpa watching an old movie? The grandkids glued to their iPads and snapchatting selfies? Your brothers and sisters playing cards at the table while posting family photos to Facebook? Everyone uses technology differently, but there are some generational similarities you can lean upon.