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4 Ways to Make Your Fine Print Consumer Friendly

By Ashlee Dixon, June 08, 2017

Before signing on the dotted line (or clicking), consumers should first always read the fine print. But the reality is that doesn’t always happen. Skipping the fine print can result in “unexpected surprises” that leave them feeling like they’ve been ‘tricked,’ which doesn’t bode well for your brand.

5 Best Practices for Publishing Your Content on LinkedIn

By Melissa Duko, June 06, 2017

Whether you’re a new content writer or seasoned writer trying to break into a different industry, getting published is no easy task. It’s a bit like which came first: the chicken or the egg? Oftentimes, a portfolio of published work is required to score that coveted guest writer spot. But how do you get that initial break to build your portfolio?  

How to Market to the Bleisure Traveler

By Ashlee Dixon, June 01, 2017

Like the employees in The Circle, you’ve probably experienced the delicate balancing act of performing technology-based work and attempting to take a vacation. But it isn’t easy to unplug from the matrix. As the lines between work and personal life continue to blur, a new type of consumer is emerging: the bleisure traveler.

How to Never Run Out of Social Media Content

By Adrienne Erin, May 30, 2017

Keeping your social feeds populated with fresh content isn’t easy. Finding and producing content to share is time consuming. And sometimes, you may even encounter the social marketer’s equivalent of “writer’s block.”   

Internet Traffic 101: What Marketers Need to Know

By Alana Domingo, May 25, 2017

Every website wants attention, and yours is no exception. But how do you know who’s seeing your stuff? How do you know where they’re going or where they’ve been? Looking at your internet traffic will give you a clue on how well your marketing strategies are working.

Scaling the Inverted Traffic Pyramid: What You Need to Know

By Melissa Duko, May 23, 2017

Advertisers know pay per call offers the quickest response for customers. But why aren’t your call center’s phones ringing off the hook? It could be because your call bids aren’t hitting that “inverted traffic” sweet spot.

Back to Basics: How to Personalize Your Display Ads

By Kim Marcozzi, May 18, 2017

View a web page, watch a video, or scroll through an article, and you’re sure to find at least one display ad. Display advertisements are everywhere. And not surprisingly, consumers are becoming increasingly desensitized to them.

Brand Safety: How Poor Word Choice Can Hurt

By Melissa Duko, May 16, 2017

Sticks and stones may break my bones, but words can never hurt me.

Why Instagram Influencers Need to Be Careful What They Promote

By Melissa Duko, May 11, 2017

Influencer marketing can be extremely lucrative. Get paid big bucks for taking two seconds to post a sponsored Instagram post? No need to think twice.  

4 KPIs for Measuring Display Campaign Success

By Alana Domingo, May 09, 2017

Unless you live under a rock or insist on using an ad blocker to declutter your Facebook feed, chances are you’ve come across display advertising while searching online.

4 Reasons Why You Need to Join in on Twitter Chats

By Alexa Matia, May 04, 2017

Social media is great for building both your personal and professional network, but Twitter is one of the best social media sites for starting a conversation. It’s less about sharing super long articles or albums of photos, and more about who can say the most in only 140 short characters.