The Anatomy of the Perfect PPC Ad

By Alana Domingo, June 06, 2018

Pay per click (PPC) advertising takes a page out of Darwin’s “survival of the fittest” playbook. With so many advertisers fighting for premium advertising space, you need to make sure your PPC ads can hold their own among the rest.

Related Post: How to Get the Best Results With Your PPC Copy

The strongest ad will be cleverly written and fully optimized for the platform it appears on. Search, display, and social ads each have unique formats and target different audiences, depending on where they appear.

Check out this infographic for tips on how to make PPC ads of all types stand out from the pack.

infographic - The Anatomy of the Perfect PPC Ad

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Alana Domingo

Alana Domingo

Alana Domingo is the Junior Content Writer for Anura. Born in Philadelphia but raised in Delaware, she attended Temple University and earned a BA in Communication Studies, concentrating on contemporary media environments. When she's not working, you can usually find her playing The Sims, reading comic books, and taking care of her three pet frogs. More Articles by Alana Domingo